SAN FRANCISCO, CA — (Marketwired) — 10/26/15 — , the leading analytics platform for programmatic markets, today announced that CEO Mike Driscoll will speak at AdExchanger–s Programmatic I/O 2015 on Thursday, October 29, at The Marriott Marquis in New York City, to discuss how information access will transform programmatic marketplaces.
During the panel, “Fulfilling Programmatic–s Promise,” Driscoll will examine the hurdles facing the programmatic industry, and how transparency can fix them. Driscoll will be joined by Adam Heimlich, Senior VP of Programmatic & Managing Director at Horizon Media, and Lee Boykoff, VP of Digital Analytics at A&E Networks. Heimlich has more than 20 years of digital marketing and media experience, and leads the agency–s programmatic buying team. Boykoff oversees Digital Analytics, Digital Audience Development, as well as CRM at A&E.
“Programmatic creates 100 times more data than the New York Stock Exchange, but most data is never seen or used by marketers and publishers,” said Mike Driscoll, CEO of Metamarkets. “Transparency is essential to overcome the growing resistance to programmatic advertising by frustrated marketers and consumers, while at the same time improving efficiency and results.”
For more information around Driscoll–s session, click . If you are interested in speaking with Mike Driscoll onsite at the conference, please contact: .
Programmatic I/O is the world–s first and largest event dedicated to the advancement of programmatic media & marketing.
Metamarkets provides an end-to-end analytics solution for leaders in programmatic marketing, including Twitter and LinkedIn. Its technology empowers business teams with real-time insights that increase performance, operational efficiency, and engagement with partners. With offices in San Francisco and New York, Metamarkets is backed by Data Collective, Khosla Ventures, Village Ventures, IA Ventures, and True Ventures. For more information, please visit .
Alexis Roberts
Blast PR for Metamarkets
805.886.8511
You must be logged in to post a comment Login