PETALUMA, CA — (Marketwired) — 09/08/15 — Ken Burke, founder and CEO of , the leading e-commerce technology platform for fast-growing retailers, is speaking at the on the topic of customer experience and personalization for online retailers. The topic of the breakout session is “Customer Experience & Personalization — Brand Personification for Engagement & Loyalty.”

Customers expect to have a consistent experience when engaging with a brand, regardless of channel: mobile, social, desktop, or in-store. When a brand–s unique personality is clearly defined and consistently reinforced, these interactions allow shoppers to build a personal relationship with the brand. Breakout attendees will walk away with real-world examples and actionable steps for how to create a unified brand presence across all touch-points in order to cultivate loyal brand advocates and draw repeat shoppers.

What: Breakout Session: “Customer Experience & Personalization — Brand Personification for Engagement & Loyalty”

Who: Ken Burke, CEO of MarketLive

When: September 17th at 12:00pm ET

Where:

Renaissance Schaumburg Convention Center Hotel
Schaumburg, IL

Ken Burke is CEO and founder of MarketLive, a pioneer in inventing online technologies for e-commerce, and author of the book Intelligent Selling.

To schedule an interview with Ken Burke before or at the conference, please contact Renee Newby at .

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Since 1995, MarketLive, Inc., has been the leading provider of e-commerce technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® Customer Driven Commerce technology and services solution integrates commerce across all channels, enabling merchants to enhance their customers– experience online while dramatically improving acquisition, conversion, and retention rates.

The MarketLive platform is the most retail-targeted, fully featured, customizable Total Commerce solution on the market today. MarketLive powers many successful retail e-commerce sites, including Armani Exchange, Party City, Perricone MD, Sport Chalet, Sundance, Helzberg Diamonds, John Deere, Title Nine, Intermix and others.

For more information, visit .

Renee Newby Friedman
Rocket Science PR, for MarketLive
Office: +1 415 464 8110 x213
Mobile: +1 757 651 6554
Email:

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