WELLESLEY HILLS, MA — (Marketwired) — 08/19/15 — RedPoint Global (), a data management and digital marketing leader, announced today that it will showcase its data management and customer engagement technology at this year–s , taking place Sept. 9-11 in San Diego.
On Sept. 9 at the Summit, RedPoint customer Cate Twohill, senior director and managing partner of CRM services at WGBH, will share how the public broadcasting organization mastered omnichannel migration. Twohill will be accepting the Gartner and 1to1 Media Customer Experience Excellence Award on behalf of WGBH, for which the organization was a Silver winner in the Innovation in Customer Acquisition category. WGBH adopted RedPoint–s Convergent Marketing Platform to provide the tools to execute true omnichannel campaigns.
Also on Sept. 9, RedPoint Global–s Solution Director Vin DelGuercio will discuss why harnessing data is so important to delivering relevant customer experiences. DelGuercio will take his audience through the three things marketers need to effectively leverage data in order to optimize messaging and deliver customer experiences in a modern business environment. “Today–s connected customers expect personalized experiences with brands across all channels. To stay competitive, modern marketers must rely on quality data. That–s hard to do, especially with the massive amounts of data available today. It–s even harder to derive real-time, actionable insights from that data,” said DelGuercio.
For more information, visit or visit RedPoint at the Gartner Customer 360 Summit at Booth #303 at the Hilton San Diego Bayfront in San Diego, CA.
RedPoint Global empowers marketers to bring together all the customer data they need to create precise one-to-one interactions with customers across any and all marketing channels. Unlike other solutions, the RedPoint Convergent Marketing Platform, a customer engagement platform, enables users to quickly extract structured and unstructured data from wherever it is, easily analyze customer behaviors and preferences, and create precisely the right messaging — whenever and through whatever channel required — all from a single platform. No other software provider offers an all-in-one solution PLUS speed-to-market and robust scalability. For more information please visit or email .
Chuck Tanowitz or Christine McEachern
HB Agency
(781) 893-0053
Carol Wolicki
Vice President, Marketing
RedPoint Global Inc.
(781) 694-1125
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