PALO ALTO, CA — (Marketwired) — 07/07/15 — , the leader in for the biggest brands and the hottest companies, today announced that , a leading publisher of niche enthusiast publications, has implemented Adaptive Planning, Adaptive Discovery and Adaptive OfficeConnect to achieve greater collaboration, productivity, and data analytics to drive executive decisions. Active Interest Media reaches more than 40 million people in 85 countries, with popular brands such as Yoga Journal, Backpacker, Ski, Clean Eating, Oxygen, Power & Motoryacht, American Cowboy, and Warren Miller Entertainment. In order to better manage the company–s rapid growth and business momentum, its finance department required a top-tier performance management system to break down the data and deliver fast, accurate analysis to executive decision-makers.
Craig Rucker, Active Interest Media Vice President, Finance, self-implemented Adaptive Planning and quickly found that the finance team was able to obtain and deliver valuable financial analysis to the broader leadership team. “With Adaptive Insights, we–re about two months ahead of schedule in creating our annual budget,” Rucker said. “And instead of taking a week to consolidate and review company-wide budgets, we can do it in a single day.”
After a successful Adaptive Planning implementation, the team added Adaptive Discovery and Adaptive OfficeConnect into the FP&A process. Adaptive Discovery has given the team powerful visual analytics features to help people outside of finance better understand performance data. And by using Adaptive OfficeConnect, the finance team has created more than 80 different financial reports by specific business drivers and product lines, and has duplicated existing monthly financial reporting packages inside of their Adaptive model, specifically for users who are more comfortable with the look and feel of Excel sheets.
“In Adaptive, we can look at data in any way we want to,” Rucker said. “That–s a significant competitive differentiator for us, and something that has helped me to evolve my role from pushing numbers to breaking-down data and providing organizational guidance with performance insights.”
: Active Interest Media is months ahead of schedule and more productive than ever using @AdaptiveInsight #CloudCPM.
One of the world–s largest enthusiast media companies, publishes leading consumer magazines such as Yoga Journal, Clean Eating, Backpacker, Ski, Skiing, Yachts International, Sail, Power & Motoryacht, Black Belt, American Cowboy, Spin to Win Rodeo, Practical Horseman, Dressage Today, Log Home Living, Old House Journal, Cabin Living, and more. The company–s five divisions–the Equine Network, Home Group, Healthy Living Group, Marine Group, and Outdoor Group–reach more than 40 million people in 85 countries. AIM also operates websites, B2B businesses, a state-of-the-art video unit, and Warren Miller Entertainment, the most successful outdoor film production company in history. Each of the divisions also runs consumer and trade events, including the world–s largest boat shows and yoga conferences. Active Interest Media–s customers are smart, engaged, and loyal, and they look to our brands for trustworthy information and services that will inspire and enable them to enjoy their passions.
Adaptive Insights is the leader in . Via its software as a service (SaaS) platform, the company offers capabilities for , that empower finance, sales, and other business leaders with insight to drive true competitive advantage. The Adaptive Suite is sold direct or is available through Adaptive–s robust cloud CPM channel ecosystem of 200+ partners, including Accenture, Armanino, BDO, Cohn Reznick, Intacct, KPMG, McGladrey, and Plex Systems. NetSuite also offers Adaptive Insights as its NetSuite Financial Planning Module.
More than 2,700 companies in 85 countries use Adaptive Insights. These range from mid-sized companies and nonprofits to large corporations, including AAA, Boston Scientific, CORT, Konica Minolta, NetSuite, Philips, and Siemens. Adaptive Insights is headquartered in Palo Alto, Calif. For more information, visit , the , and follow Adaptive on and .
Contacts:
Derek Kober
Adaptive Insights
650-810-2486
Gina Giachetti
Highwire PR
415-963-4174 ext. 17
You must be logged in to post a comment Login