NASHUA, NH — (Marketwired) — 06/22/15 — Dresner Advisory Services today published the 2015 Wisdom of Crowds® Enterprise Planning Market Study. The report provides an in-depth analysis of enterprise planning software, including perceived importance, adoption trends, deployment options, and current and planned industry capabilities. Enterprise planning is defined as a system of software including strategic, operational and financial planning, used to prepare for the internal and external factors that affect an organization.
Although 90 percent of respondents indicate enterprise planning is at minimum “important,” there is a mixed view of its overall merits. Adoption for enterprise planning software varies by industry, with manufacturing reporting the highest current adoption at 77 percent.
The finance function assigns the highest mean level of importance to planning and budgeting, with executive management and IT following closely and even more likely to consider financial planning as “critical.” Finance also is the leading functional user of enterprise planning, followed by operations and sales.
The study also examines 18 enterprise planning initiatives, with annual financial budgets topping the list in importance, and rolling budgets, cash flow forecasting following. Enterprise planning initiatives vary noticeably by vertical industry, and many respondents indicated a planned increase in use of all six of the highest-prioritized initiatives.
According to the study, current industry capabilities fully address the most common end user feature requirements for strategic, financial, and operational planning. Organizations do not express an overwhelming preference among enterprise planning deployment options, but on-premise is the most popular overall.
“Since our founding almost 8 years ago, it has been our mission to provide a unique analysis of the business intelligence market and related areas based directly on first hand input,” said Howard Dresner, founder and chief research officer at Dresner Advisory Services. “We are very excited to expand our research agenda once again to deliver this wholly new report on enterprise planning, giving readers an un-biased, first hand look at market trends and industry capabilities.”
The Wisdom of Crowds Enterprise Planning Market Study is based on data collected on usage and deployment trends, products, and vendors. Enterprise planning software users in all roles and throughout all industries contributed to provide a complete view of realities, plans, and perceptions of the market. To purchase a copy, visit .
was formed by Howard Dresner, an independent analyst, author, lecturer, and business adviser. Dresner Advisory Services, LLC focuses on creating and sharing thought leadership for Business Intelligence (BI) and related areas.
Danielle Guinebertiere
Dresner Advisory Services
978 254 5587
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