SAN FRANCISCO, CA — (Marketwired) — 06/17/15 — BrightTALK, the marketing platform accelerating B2B professional growth through videos and webinars, has announced it will host the Marketing Automation 2.0 Summit, beginning on Wednesday, June 17.
The variety of marketing automation solutions on the market today makes this sophisticated software readily available to companies of all sizes and revenues. Marketers are challenged to use these tools to generate new customers, pipeline, and revenue.
But with so many options to choose from, it can be difficult to select and implement the right one. The Marketing Automation 2.0 Summit will provide marketers with a complete picture of the marketing automation journey, from choosing a vendor to optimizing program performance.
“As marketing automation has become more mature and more companies are using it, they–re beginning to realize that just because you –can– automate something, doesn–t mean that you should,” said , VP of Strategy at ANNUITAS and a speaker at the summit.
“Marketing automation is a fundamental component of the modern marketer–s technology stack,” said Simon Lees, Chief Customer Officer at BrightTALK. “This summit will offer actionable insights and tips to help marketers maximize their marketing automation investment.”
All sessions are free to attend and available live and on demand. Presenters include marketing professionals from Marketo, VentureBeat, MarketingProfs and more. Viewers are encouraged to follow along using the #BrightTALKSummit hashtag.
Join the summit for sessions including:
for the Marketing Automation 2.0 Summit.
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