SAN FRANCISCO, CA — (Marketwired) — 06/08/15 — , the global leader in Cloud BI and Analytics, today announced that CMO Carl Tsukahara has been selected to join a panel discussion at Argyle Executive Forum–s , set to take place Thursday, June 11, in New York City.
The panel discussion, “Utilizing Segmentation to Drive Measurable Engagement,” will bring together industry experts to discuss best practices and proven strategies about how financial services organizations can extract insights from data to better understand customers and inform business decisions. Attendees will learn how to segment their customer base and map marketing efforts to create exceptional customer experiences and boost ROI.
“Birst–s revolutionary 2-tier data approach gives marketers a single, business-ready view of data from major marketing applications — transforming how businesses approach marketing for financial services,” said Carl Tsukahara, CMO, Birst. “With a complete suite of visual discovery, interactive dashboards, reports, mobile and predictive analytics, users can quickly identify best customers and put in place loyalty, upsell, and cross-sell campaigns designed for them.”
Utilizing Segmentation to Drive Measurable Engagement, Argyle Executive Forum–s 2015 Chief Marketing Officer Leadership Forum: Spotlight On Financial Services
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Carl Tsukahara, CMO, Birst
Bill Barrett, Head of Digital Marketing, The Bank of New York Mellon
Donna MacFarland, CMO, Retirement Plan Services, Lincoln Financial
John Kaminski, VP, Advertiser Solutions, Nielsen
Thursday, June 11, 2:35-3:35 p.m., EDT
The Princeton Club of New York, New York City
Argyle Executive Forum brings together leading CMOs and marketing leaders from a variety of industry verticals for the 2015 CMO Leadership Forum: Spotlight on Financial Services. The event will discuss best practices and innovative marketing strategies in a discussion-based format. Follow on Twitter to join the conversation.
News: #CMO Carl Tsukahara to Discuss Data #Analytics for Financial Services Marketers @ArgyleExecForum NY
Birst is the global leader in Cloud BI and Analytics. The company helps organizations make thousands of decisions better, every day, for every person. Birst–s patented 2-tier data architecture and comprehensive BI platform sits on top of all of your data, to unify, refine and embed data consistently into every individual decision — up and down the org chart. Thousands of the most demanding businesses trust Birst Cloud BI to make metric-driven business execution a reality. Learn more at and join the conversation .
Stacey Burbach
Birst, Inc.
415.590.4242
Steve Bauer
Birst, Inc.
628.444.5101
650.670.7135 (mobile)
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