NICE, FRANCE — (Marketwired) — 05/28/15 — , a global marketing automation company, today publicly announced the winners of the , awarded to leaders in digital marketing across several categories. The ceremony took place on May 21 at the Riviera Summit in Nice where Selligent hosted a record number of marketers and partners for a day of thought leadership on the theme “Exploring 1-to-1 engagement in the age of the hyper-connected customer.”
The winners are:
Jury Award: Neckermann (Thomas Cook Group)
Public Award: Brand – Samsung /Agency – Yourzine
Acxiom
Creative: Kinepolis
Marketing Innovation: ING
Data-Driven Content: Brille24
Acquisition: Brand – Opel / Agency – ematters
Omnichannel: Brand – Samsung / Agency Yourzine
Original Contest: Brand – Beru/ Agency Emakina
Loyalty Building: Brand – Leasecom / Agency Market Espace
The winning submissions can be seen here:
“We are thrilled to have received so many high quality award submissions from users of Selligent–s platform, and the jury was hard pressed to determine the winners,” said André Lejeune, Chairman and CEO of Selligent. “All the participants, but particularly the winners, exhibited the creativity and marketing excellence required to create successful customer engagement with today–s hyper-connected consumer.”
Summit speakers included Luca Paderni of Forrester and Roy Vella, both of whom stressed the role of mobile in the lives of the hyper-connected consumer. Panelists also noted the rapid increase in mobile activity across their consumer base and their interest in using the type of mobile engagement features offered by Selligent–s omnichannel platform.
To prepare attendees for the technologies of the future, Selligent invited Max Doelle of Kazendi to host a marketing future lab that allowed participants to experiment with emerging technology, including beacons, Apple Watches and Samsung–s panorama mobile alerts. Selligent also gave Summit attendees beacons of their own to celebrate the addition of beacon-triggered push messaging to the Selligent software suite.
“Our clients are faced with rapid and unprecedented changes as consumers around the world adopt new technologies that change the way they interact with brands,” said Nick Worth, CMO of Selligent. “The Summit is one example of how Selligent provides the thought leadership and capabilities that will enable companies to engage with their consumers in this rapidly changing environment.”
Selligent is a global marketing automation provider that powers audience engagement programs for more than 450 leading brands in retail, financial services, automotive, publishing and travel. Our solution empowers brands to create meaningful omnichannel communications across email, site optimization, social, mobile and customer care at a competitive price point that makes Selligent the best value in the market.
The platform uses rich data analytics to provide 360-degree audience insights and offers customer journey mapping capabilities to to customers and prospects alike. Serving brands in 19 countries across both Europe and the Americas, Selligent works with companies ranging from the mid-market to large enterprise, often partnering with its extensive network of agencies and MSPs.
Emily Riley
(914) 330-1128
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