NEW YORK, NY — (Marketwired) — 05/12/15 — today announced that is has made two significant hires to its technical operations team, naming Andrew Robinson Head of Technical Operations and Ranbir Chawla Director of Technical Operations.
The two will oversee AudienceScience–s technology infrastructure, which helps leading brand marketers bring marketing science in-house, providing control and ownership of data with 100 percent media spend transparency. Robinson and Chawla will be tasked with maintaining the internal infrastructure that powers the AudienceScience® Helios Enterprise Advertising Management System, helping marketers maintain this control while executing ad purchases within fractions of a second. Both positions will be based in the company–s Bellevue, WA, office.
“Advertisers are relying on technology more than ever, so it–s crucial that the technology they use is the best in class,” said Basem Nayfeh, Chief Technology Officer at AudienceScience. “The only way our brand clients can target and deliver high-performing campaigns is through a system that is constantly working and adapting to their needs. Andrew and Ranbir are proven technologists and team leaders. Their experience will help us maintain our growth and our position as one of the leading advertising technology companies.”
Robinson, an expert in the design, installation and operations of large-scale networks, is a Silicon Valley entrepreneur with a more than 25 years of experience in technical operations and engineering. He arrives at AudienceScience from Blue Coat Systems, Inc., where he served as Vice President of Engineering. Robinson has also had stints at ZillionTV, Akamai Technologies, and Telocity, Inc.
Chawla has been involved in software development and large-scale systems operations for more than 20 years. He was a founding member of Earthlink–s technology team in 1996 and led the development of the first advertising content web portal. Prior to joining AudienceScience, he was CEO of 14Zen, a company focused on performance to maximize ROI on all cloud investments in tech and human resources.
AudienceScience is a global advertising technology and services company that puts marketing science firmly in the hands of the advertiser. The AudienceScience® Helios Enterprise Advertising Management System combines control and ownership of data with 100% media spend transparency. This gives advertisers a complete view of how every dollar spent goes towards reaching their desired consumers across online display, video and mobile media. A SaaS-based technology, AudienceScience® Helios enables advertisers to store and analyze on and offline data, build proprietary audiences, and target those audiences in real time and all within a single closed-loop system. With industry-leading audience targeting, data segmentation, a combined DSP/DMP, and comprehensive analytics, AudienceScience is the only company that enables brands to take full ownership of their marketing including data, technology, budget and — most critically — customer relationships.
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