PORTLAND, OR — (Marketwired) — 05/12/15 — , the trusted source for mobile and online fraud prevention, today announced its — which identifies website visitors that are most likely to be trustworthy — has been awarded with Casino Journal–s Top 20 Most Innovative Gaming Technology Products Award.
“iovation is trusted to protect millions of transactions every day and we–re excited to be recognized for helping our customers know who to trust,” said iovation–s Chief Technology Officer, . “Although iovation is known for preventing cybercrime, it–s important to note that most people are good customers and we can make life easier for them with our trust service while we continue stopping fraud.”
A panel of expert judges selected iovation–s trust service based on the return on investment it generated for its clients. Paf, an online gaming operator based in Finland, states that after implementing iovation–s trust service it , cut manual review workloads by 33 hours a month and reduced identity requests for additional authentication.
“Our customers are very important to us — knowing who–s good makes all the difference in protecting and enhancing their experience,” said Jessica Hård af Segerstad, Data Analyst at Paf.
Like most online gaming companies, Paf is always looking for ways to balance highly rewarding marketing campaigns with the threat of high bonus abuse. iovation–s trust service helped Paf launch highly rewarding promotions to their most trusted customers with a greater degree of certainty. Paf also found that the trust service helped them evaluate and set risk-based deposit and withdrawal limits that operators use for new customers. By utilizing iovation technology, 10 percent of new customers deemed not risky can now have less deposit restrictions, even though Paf still encourages all players to set their own personal limits.
iovation–s trust service helps reduce operational expense, accelerate revenue and improve the experience for trusted customers. It identifies “good customers” by analyzing a consumer–s online activity from their collective devices and shared intelligence from more than 3,000 participating fraud analysts. The trust service applies a rating to those devices based on historical behavior, which indicates the likelihood that current and future transactions from the device will be trustworthy. This unique data also allows businesses to immediately identify which new customers qualify for special offers or status, efforts that otherwise could require months of investigation.
iovation will receive the award during a ceremony on Thursday, July 16 at the in Las Vegas, Nev.
iovation protects online businesses and their end users against fraud and abuse, and identifies trustworthy customers through a combination of advanced device identification, shared device reputation, device-based authentication and real-time risk evaluation. More than 3,000 fraud managers representing global retail, financial services, insurance, social network, gaming and other companies leverage iovation–s database of more than 2.5 billion Internet devices and the relationships between them to determine the level of risk associated with online transactions. The company–s device reputation database is the world–s largest, used to protect 12 million transactions and stop an average of 200,000 fraudulent activities every day. The world–s foremost fraud experts share intelligence, cybercrime tips and online fraud prevention techniques in iovation–s , an exclusive virtual crime-fighting network. For more information, visit .
iovation Inc.
Connie Gougler
503-943-6748
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