CALGARY, ALBERTA — (Marketwired) — 05/08/15 — Editors Note: There are four photos associated with this press release.

In a sweeping partnership agreement with the (CFL) announced today, Shaw Communications Inc. (TSX: SJR.B) (NYSE: SJR) has become the first ever presenting sponsor of the Grey Cup. This multi-year partnership names Shaw the official telecommunications partner of the CFL and includes several sponsorship components.

Shaw–s new sponsorship also includes prominent branding across CFL broadcasts on TSN and the official broadcasters of the CFL and the Grey Cup.

“Shaw, a great Canadian company, is the perfect match for the great Canadian tradition that is the Grey Cup,” said Jeffrey L. Orridge, the Commissioner of the Canadian Football League. “We all know the annual celebration of our championship game belongs to every Canadian. This partnership with Shaw will allow us to present it bigger and better than ever.”

“The CFL is Canada–s premier sporting event, reaching millions from coast-to-coast every week, and this partnership will provide Shaw with a historic national platform that allows us to connect with our customers and CFL fans in a meaningful way,” said Brad Shaw, CEO of Shaw Communications Inc. “We are proud to support such a profoundly Canadian institution as the CFL and are privileged to be the first ever presenting sponsor in the Grey Cup–s storied history.”

Shaw–s presenting partnership of the Grey Cup, the largest single day sporting event in the country, will be the culmination of a year round commitment to the CFL and its millions of fans. Leading up to the Grey Cup, Shaw will also be the title partner of the Shaw Player Awards and weekly player achievement program giving fans the opportunity to recognize amazing CFL talent.

Beginning after Labour Day weekend, Shaw will partner with the CFL and CFL ON TSN on an innovative content series called Shaw Road to the Grey Cup. Featured prominently during CFL game broadcasts, the series will also be prevalent on TSN and CFL digital properties.

“We are very excited to work with Shaw in such a significant and impactful way as we cover the journey to the Grey Cup, one of the biggest annual events on TSN,” said Stewart Johnston, President of TSN. “Our multi-platform broadcast partnership is the perfect match to amplify TSN–s comprehensive coverage of Canada–s greatest football celebration.”

Canadian Football League training camps open at the end of May. The regular season kicks off Thursday, June 25.

The 103rd Grey Cup presented by Shaw, broadcast exclusively on TSN and RDS, takes place at Investors Group Field in Winnipeg on Sunday, November 29th.

(iii)Attention Editors(iii) Follow the following link to download hi-res photos and b-roll of today–s event.

About the Canadian Football League

Today–s CFL is more than just our great game of football. It–s fans sharing their excitement for what they see on the field, and what they experience off it. Stay up to date on all the non-stop action at CFL.ca. And join all of Canada as we celebrate the 103rd Grey Cup, presented by Shaw, this November in Winnipeg.

About Shaw Communications

Shaw Communications Inc. is a diversified communications and media company, serving 3.2 million customers through a reliable and extensive fibre network. Shaw serves consumers with broadband Internet, WiFi, Digital Phone and Video products and services. Shaw Business Network Services provides business customers Internet, data, WiFi, telephony, Video and fleet tracking services. Shaw Business Infrastructure Services offers North American enterprises colocation, cloud and managed services through ViaWest. Shaw Media provides Canadians with engaging programming content through one of Canada–s largest conventional television networks, Global Television, and 19 specialty networks including HGTV Canada, Food Network Canada, HISTORY® and Showcase. Shaw is traded on the Toronto and New York stock exchanges and is included in the S&P/TSX 60 Index (TSX: SJR.B)(NYSE: SJR). For more information, please visit .

About TSN

TSN is Canada–s Sports Leader and #1 specialty network. With a broad portfolio of multimedia sports assets, TSN delivers world-class content across its industry-leading platforms including five national television feeds, , , and stations across the country. With more championship events than any broadcaster in the country, TSN–s roster of live sports programming includes the Grey Cup, IIHF World Junior Championship, FIFA Women–s World Cup Canada 2015, CFL, NFL, NBA, MLS, Toronto Maple Leafs, Ottawa Senators, Winnipeg Jets, Season of Champions Curling, UEFA Euro 2016, MLB, Barclays Premier League, Golf–s Majors, NASCAR, F1, Grand Slam Tennis, NCAA March Madness, and Skate Canada and Rugby Canada events. TSN is a division of Bell Media, which is part of BCE Inc. (TSX: BCE)(NYSE: BCE), Canada–s largest communications company.

To view the photos associated with this press release, please visit the following links:

Contacts:
For media inquiries, please contact:
CFL
Paulo Senra
Director, Communications
416-882-7919

Shaw Communications Inc.
Chethan Lakshman
VP, External Affairs
403-930-8448

TSN
Greg McIsaac
Director of Communications
416-384-5180

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