NEW YORK, NY — (Marketwired) — 05/07/15 — Metamarkets, the leader in real-time analytics for programmatic advertising, today announced that CEO Mike Driscoll will take the stage at the Advertising Technology: IAB Marketplace, Spotlight: Programmatic to introduce the discussion, “Native Programmatic?” featuring Craig Atkinson, Chief Digital and Operating Officer at PHD USA, and Oleg Korenfeld, Senior Vice President, Ad Tech & Platforms at MediaVest.
The 2015 Advertising Technology: IAB Marketplace, Spotlight: Programmatic will focus on how technology is paving the way for creativity, efficiency, and better business for brands, agencies, and media companies. Opening the session, “Native Programmatic?” taking place on Monday, May 11, at 4:05 p.m., Driscoll will discuss the technological and industrial trends that are shaping native advertising–s evolution and adoption.
“We are in the midst of a native advertising boom,” said Driscoll. “The expedited growth has industry leaders searching for answers on how this re-emergence is benefiting marketers. Fitting the carefully crafted content into an automated buying and targeting model presents us with the next stage of native.”
Attendees will hear how native programmatic fits into a marketer–s toolkit, learn what data matters most when executing native programmatic buys, and leave with a glimpse of the future for native programmatic.
To learn more, visit: . Or to arrange a meeting with Mike Driscoll, contact Alexis Roberts at .
Metamarkets provides an end-to-end analytics solution for leaders in programmatic marketing, including Twitter and LinkedIn. Its technology empowers business teams with real-time insights that increase performance, operational efficiency, and engagement with partners. With offices in San Francisco and New York, Metamarkets is backed by Data Collective, Khosla Ventures, Village Ventures, IA Ventures, and True Ventures. For more information, please visit .
Alexis Roberts
PR Director
Blast PR for Metamarkets
805.886.8511
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