AUSTIN, TX — (Marketwired) — 05/05/15 — , the market leader in identity and preference management, will be exhibiting at in Booth 329 in Las Vegas, Nevada, from May 11-15. Informatica World is an annual gathering that unveils new innovations in the field of Big Data and Master Data Management (MDM), facilitates the sharing of best practices, and includes hands-on training by solution experts.
Companies leverage MDM to consolidate and cleanse silos of customer data with the ultimate goal of creating a “golden profile” to drive more personalized customer experiences. Critical to realizing this goal is the ability for the golden profile to be leveraged by customer-facing websites, mobile applications, loyalty programs, and multiple other engagement channels where customers interact with the brand.
However, making customer golden profiles actionable across multiple applications and devices poses several challenges. Consumer use cases can require extreme levels of scale and performance to drive real-time, personalized interactions. Also, the use of customer identity and preference data at the edge of the enterprise cannot come at the expense of security or data governance controls, as the resulting brand and financial damage can be irreparable. Finally, customer directed opt-ins/outs and privacy consent must be uniformly enforced across channels to deliver a consistent customer experience.
The UnboundID Platform complements MDM by allowing golden profile data to be managed securely and delivered at the scale and performance necessary to support multi-channel customer-facing digital business initiatives. UnboundID identity and preference management improves customer loyalty and trust by capturing and enforcing customer preferences, opt-in/out choices, and privacy consent consistently across all customer touch points.
UnboundID manages and stores identity and preference data securely with encryption at all stages, robust logging for data access, active and passive alerts, and security best practices for separation of duties. Centralized data governance capabilities allow policies to automatically enforce corporate and industry regulatory compliance for the use of customer data, and the platform includes APIs that allow software developers to conveniently embed identity and preference management capabilities into their applications for rapid time-to-market.
UnboundID just completed , with sales exceeding 196% of previous year sales, including customers leveraging the UnboundID Platform to complement their MDM initiatives. UnboundID customers include enterprises in financial services, retail, high tech, telecommunications, healthcare, and other industries that need to manage customer identity and preference data to support their digital business initiatives.
UnboundID provides the industry–s leading software platform for identity and preference management. Enterprise customers select the UnboundID Platform to modernize traditional Identity and Access Management systems, and enable new customer-facing digital business initiatives that provide real-time personalization and delivery of a consistent customer experience across channels and devices. Some of the world–s largest and most demanding companies in financial services, retail, telecommunications, and healthcare rely on UnboundID to manage and protect their identity and preference data across application portfolios and systems of engagement. To learn more, visit .
Media contact:
Kevin Wolf
TGPR
(650) 327-1641
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