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WiLAN Signs Four New V-Chip Licensees

OTTAWA, CANADA — (Marketwire) — 07/28/11 — Wi-LAN Inc. (“WiLAN” or the “Company”) (TSX: WIN) (NASDAQ: WILN), today announced that the Company has signed multi-year running royalty agreements for the Company-s U.S. V-Chip patent with Favi Entertainment, HKC Overseas Limited, Makena Electronic (Shenzen) Co., Ltd. and TMAX Digital Inc. Terms of the agreements are confidential.

WiLAN-s V-Chip technology, invented by Professor Tim Collings, provides parents the power to block television content that they consider inappropriate. His work has been acknowledged by former U.S. Vice President Al Gore and, in 1996, legislation was passed requiring that V-Chip technology be incorporated in all televisions manufactured for the U.S market.

“Since joining the WiLAN team in 2007, Tim has been a very active contributor to our V-Chip licensing activities and ongoing research and development efforts,” said Jim Skippen, Chairman & CEO. “We have licensed our V-Chip technology to 127 companies, many of which are world leading television manufacturers, and we are pleased that unlicensed suppliers and new market entrants are taking licenses.”

Millions of V-Chip-enabled TVs and digital TV receivers are sold each year under license to WiLAN-s V-Chip technology. WiLAN-s V-Chip licensees include global television manufacturers and vendors such as Amtran, Bang & Olufsen a/s, Foxconn (Hon Hai Precision Industries), Funai and Sanyo. In addition, WiLAN-s V-Chip technology has been licensed for use in the PC/TV market by Cyberlink Corporation, a leader and pioneer in enabling digital multimedia on PCs.

In January 2010, WiLAN initiated litigation alleging fraud and infringement of the Company-s U.S. V-Chip patent against defendant LG Electronics, Inc. WiLAN expects a trial later this year or in early 2012 if an appropriate settlement acceptable to WiLAN is not reached earlier.

About WiLAN

WiLAN, founded in 1992, is a leading technology innovation and licensing company. WiLAN has licensed its intellectual property to over 250 companies worldwide. Inventions in our portfolio have been licensed by companies that manufacture or sell a wide range of communication and consumer electronics products including 3G cellular handsets, Wi-Fi-enabled laptops, Wi-Fi/DSL routers, xDSL infrastructure equipment, WiMAX base stations and digital television receivers. WiLAN has a large and growing portfolio of more than 1400 issued or pending patents. For more information: .

Forward-looking Information

This news release contains forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995 and other United States and Canadian securities laws, including statements relating to litigation alleging fraud and infringement of the Company-s U.S. V Chip patent against defendants LG Electronics, Inc. The phrase “WiLAN expects a trial later this year or in early 2012 if an appropriate settlement acceptable to WiLAN is not reached earlier” and similar terms and phrases are intended to identify these forward-looking statements. Forward-looking statements are based on estimates and assumptions made by WiLAN in light of its experience and its perception of historical trends, current conditions and expected future developments, as well as other factors that WiLAN believes are appropriate in the circumstances. Many factors could cause WiLAN-s actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements, including, without limitation, the following risks: certain WiLAN patents may be found to be invalid, unenforceable and/or not infringed by any specific third party; the Company may be required to establish the enforceability of certain patents in court in order to obtain material licensing revenues; certain WiLAN patents are, and others may be, subject to administrative proceedings that could invalidate or limit the scope of those patents; licensing the Company-s patents can take an extremely long time and may be subject to variable cycles; WiLAN is currently reliant on licensees paying royalties under existing licensing agreements and on the additional licensing of its patent portfolio to generate future revenues and increased cash flows; reduced spending by consumers due to the uncertainty of economic and geopolitical conditions may negatively affect the Company; changes in patent or other applicable laws or in the interpretation or application of those laws could materially adversely affect WiLAN; the Company needs to acquire or develop new patents to continue and grow its business; WiLAN may not be able to compete effectively against others to acquire patent assets – any failure to compete effectively could harm its business and results of operations; the Company has made and may make future acquisitions of technologies or businesses which could materially adversely affect it; WiLAN-s acquisitions of patents are time consuming, complex and costly, which could adversely affect its operating results; the Company-s quarterly revenue and operating results can be difficult to predict and can fluctuate substantially;

WiLAN may require investment to translate its intellectual property position into sustainable profit in the market; the generation of future V-Chip revenues and the likelihood of our signing additional V-Chip licenses could be negatively impacted by changes in government regulation; there can be no assurance as to the payment of future dividends; the Company-s ability to recruit and retain management and other qualified personnel is crucial to its ability to develop, market and license its patented technologies; and WiLAN-s actual financial results may vary from its publicly disclosed forecasts.These risk factors and others relating to WiLAN are discussed in greater detail in the “Risk Factors” section of WiLAN-s MD&A for the first quarter of fiscal 2011 dated June 3, 2011 (copies of which may be obtained at or ). WiLAN recommends that readers review and consider all of these risk factors, and readers should not place undue reliance on WiLAN-s forward-looking statements. WiLAN has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

This press release does not constitute an offer to sell or the solicitation of an offer to buy nor shall there be any sale of these common shares in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration of qualification under the securities laws of any such jurisdiction.

All trademarks and brands mentioned in this release are the property of their respective owners.

Contacts:
Tyler Burns
Director, Investor Relations
O: 613-688-4330
C: 613-697-0367

Renmark Financial Communications Inc.
Maurice Dagenais:
Christine Stewart:
O: 514.939.3989 or 416.644.2020