NEW YORK, NY — (Marketwired) — 04/28/15 — Award-winning digital agency Questus announces the appointment of Larry Miller as Director of Business Development, to be based in New York City. The appointment comes during a time of expansion and creative innovation at the agency, which recently was awarded several noteworthy new client accounts.
Miller joins the firm on the heels of 20 years of integrated sales and marketing experience at National Geographic, Traffic.com, Men–s Journal, and most recently Scout.com. The move to Questus returns Miller to his agency roots, joining Co-Founders Jordan Berg and Jeff Rosenblum, who launched the company in 1999. He will be responsible for growing the new business portfolio for the agency, deepening their traction in a wide range of categories including Travel, Entertainment, Auto, Fashion, Retail and CPG.
“Consumers are ridiculously savvy these days with myriad brand choices and a wealth of information literally at their fingertips. Smart marketers know that honesty, transparency and brand purpose are key to future success. Creating brand experiences for today–s consumer is key to relationship-building, and the opportunities in owned and earned media have never been greater,” said Co-Founder Jordan Berg.
His partner Jeff Rosenblum added, “Bringing Larry onboard immediately elevates our game. His vast experience, strategic insight and understanding of consumer behavior make him an invaluable member of our growing team.”
“When I was first introduced to Jeff and Jordan and their industry documentary , I was immediately impressed with their vision for building brands through immersive digital experiences and leveraging opportunities in the owned and earned media space,” said Miller. “Their team is at the forefront of experiential digital marketing. They truly understand the challenges and limitations of traditional interruptive advertising, and I look forward to joining their journey with leading brands in the marketplace.”
Questus works with world-class brands including Marriott, Starbucks, Suzuki, Universal Orlando, Ford, Target, The New York Times, Capital One and General Mills. They have won multiple Agency of the Year honors and numerous awards. Their groundbreaking documentary, The Naked Brand about transparency in advertising has won accolades and acknowledgment around the world. In addition to offices in New York and San Francisco, Questus recently opened a new office in Brea, CA.
We don–t follow the rules. We reinvent them. We–re digital natives. We started back when the web was still fresh, still uncharted territory. Without the old guard playbook to guide us, we used the skills we had at hand: Logic. Curiosity. Empathy. Imagination. So our passions are dedicated to all the things we can do, instead of everything we can–t. And our imaginations aren–t restricted by the knowledge of what–s been done before.
Our aim is to bring authenticity and transparency to the party. No longer just moving products off shelves but moving people to action. Not persuading them but empowering them to be the best they can by building experiences that hit home and ring true. That inspire trust. Change conviction. And possibly, even help change the world for good.
Questus is a full-service digital agency specializing in:
Digital and Brand Strategy
Research and Analytics
Web Design and Development
Mobile Design and Development
Social Media Activation
Integrated Campaign Development
Media Buying and Planning
Content Creation and Optimization
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