MADISON, WI — (Marketwired) — 04/27/15 — Shoutlet®, a leading independent cloud-based social marketing platform, today announced it has been selected by Pinterest to join its Marketing Developer Partner program. Shoutlet–s robust content publishing functionality will now connect directly with Pinterest via their Content Publishing API, allowing brands to effectively engage with their Pinterest communities in a seamless fashion.
With direct access to Pinterest, Shoutlet clients can create, schedule, preview, and Pin content to Pinterest boards, collaborate on the creation of new Pins to share with co-workers, and coordinate calendars for future activity across the entire enterprise. For large organizations that require multiple steps of content approval, Shoutlet–s governance module will ensure all outbound content has been previewed and approved before publication.
Integration of Pinterest data into the Shoutlet reporting suite will allow brands to see which Pins are resonating with their community, which will lead to better content creation to drive improved engagement, higher click through rates, and increased conversions.
“Pinterest has emerged as a top tier network for our clients. Reaching their audiences with relevant and timely content via such an amazing discovery platform has become an important component of their integrated marketing plans,” said Mark Herrington, Shoutlet CEO. “We–re very excited to formally partner with Pinterest and add new functionality for our clients that will drive even greater measurable business value.”
“Shoutlet–s integration with Pinterest will allow us to further engage with brides and bridesmaids,” said Brittany Schaffer, Marketing Director at Allure Bridals. “Pinterest is such an important part of our marketing strategy that we are thrilled that we–ll be able to streamline internally using Shoutlet.”
“Shoutlet–s integration with Pinterest will allow us to better manage our Pinterest content, which has proved to be an important channel for our audience,” said Alyssa Wagner, Social Media Manager at Tastefully Simple. “We–re looking forward to being able to track our Pinterest content and increase our engagement, web traffic, and sales through this integration.”
Shoutlet is an enterprise-class, cloud-based social marketing platform that empowers brands to build meaningful customer relationships that drive real value. Through data acquisition, customer insights, and enterprise integration, Shoutlet helps more than 600 brands in 70 countries build the relationships that actually build business. Headquartered in Madison, WI, Shoutlet has additional offices in Atlanta and London. Current customers include 3M, Best Buy, Fox Sports, Hot Topic, 24 Hour Fitness, Canon, and Norwegian Cruise Line. To learn more, visit shoutlet.com or follow us on Twitter @Shoutlet.
Melissa Johnson
Director of Strategic Marketing
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