WATERLOO, ONTARIO — (Marketwired) — 04/26/15 — BlackBerry Limited (NASDAQ: BBRY) (TSX: BB), a global leader in mobile communications, today announced a white color version of the BlackBerry® Classic smartphone. The no-nonsense smartphone is built to meet the needs of productive people who appreciate the speed and accuracy that can be found with a physical QWERTY keyboard. The white colored BlackBerry Classic is available this week in Indonesia through authorized distributors, and in Hong Kong through carrier partners csl, 3 Hong Kong and SmarTone, and authorized distributors Broadway Photo Supply Ltd, Fortress, Hong Kong Suning, Chung Yuen Electrical Co., Ltd and Nuance-Watson (HK) Ltd. This new color option will continue to roll out over the next few weeks online and in carrier retail stores across select countries in Asia, Europe and the Middle East.
Ron Louks, President, Devices and Emerging Solutions at BlackBerry, said: “The introduction of the BlackBerry Classic in white offers yet another color choice to users who desire a stylish smartphone, yet understand the need for a mobile business tool that keeps them productive and securely manages their information.”
Unveiled in December 2014, BlackBerry Classic upgrades the BlackBerry® Bold 9900 experience with:
Top features of the BlackBerry Classic that drive productivity, communications and collaboration include:
BlackBerry Classic is built on BlackBerry–s renowned secure operating system, with built-in protection against viruses, tampering and data leaks. The BlackBerry Classic is private by default, protecting users with encrypted email, web browsing and BBM.
Availability
The BlackBerry Classic is now available in black through global carriers and online through and . The white variant will begin rolling out this week in Hong Kong through authorized distributors, and the United Kingdom through and . Additional country rollouts will follow in the coming weeks, including Italy, Vietnam, Indonesia, the United Arab Emirates and Saudi Arabia.
For more information on the BlackBerry Classic, please visit .
(i) Data taken from HTML5TEST.com from January, 2013 to July 22, 2014 and compares the latest builds for this duration for Android, Chrome, Firefox, iOS and Windows.
(ii) Based on GSMA PRD TW.09 Battery Life Measurement Technique and a mixed usage scenario. Many factors affect battery life, including network connectivity, application usage, feature configuration and battery age. Actual results may vary.
About BlackBerry
A global leader in mobile communications, BlackBerry® revolutionized the mobile industry when it was introduced in 1999. Today, BlackBerry aims to inspire the success of our millions of customers around the world by continuously pushing the boundaries of mobile experiences. Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Middle East and Africa, Asia Pacific and Latin America. The Company trades under the ticker symbols “BB” on the Toronto Stock Exchange and “BBRY” on the NASDAQ. For more information, visit .
Contacts:
BlackBerry Media Relations
(519) 888-7465 x77273
You must be logged in to post a comment Login