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New IDC MarketScape Shows Buyers of Social Media Management and Marketing Applications Have Unique Opportunity to Select From a Strong Offering of Products

.2015 – International Data Corporation (IDC) has released a new 2015 IDC MarketScape report profiling and positioning the leading providers in the worldwide social media management and marketing (SMMM) applications market. This new research indicates that the SMMM applications market is evolving rapidly and established providers are in a state of evolution and product refinement, while new providers are coming to market seeking niche opportunities.
IDC MarketScape: Worldwide Social Media Management and Marketing (SMMM) Applications Market 2015 Vendor Analysis (IDC #255630) evaluates the offerings and prospects of nine vendor–s relative capabilities. The vendors included in the analysis are Adobe, Hearsay Social, Hootsuite, Lithium, Oracle, Salesforce, Shoutlet, Spredfast, and Sprinklr.
The IDC MarketScape methodology shows a close race among the nine vendors with all the providers being placed in one of the two highest categories – Leaders and Major Players. No provider placed in either the Contenders or Participants categories. IDC expects this market to remain ultra-competitive over the next 12 to 18 months with changes in the providers– relative market positions as products continue to evolve in response to both market and customer demands and providers compete from their individual vantage points.
“Our analysis shows that strengths in the social media management and marketing applications market relate to the vendors– product functionality, including mobility and globalization, portfolio offering and roadmap strategy, innovation and pace of productivity in R&D, growth strategy execution, and customer service,” said Mary Wardley, Research Vice President, CRM Applications and Customer Experience at IDC.
For more information about this research please contact your IDC Account Manager or sales@idc.com.
About IDC MarketScape
IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor–s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.
For more information about IDC MarketScapes, please contact Karen Moser at kmoser@idc.com.

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC–s analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a subsidiary of [url=http://www.idg.com]IDG[/url], the world–s leading technology media, research, and events company. To learn more about IDC, please visit [url=http://www.idc.com/]www.idc.com[/url]. Follow IDC on Twitter at [url=http://twitter.com/IDC] @IDC[/url].