SAN FRANCISCO, CA — (Marketwired) — 04/15/15 — — , the leading global omni-channel data and tag management provider and company behind the , today announced the winners of the inaugural Ensighten Awards for Excellence, recognizing Rajeswari Bhojan, Digital Data Strategy Specialist, United Airlines, as Omni-channel Marketer of the Year, and Joseph Gordon, Director of Research and Analytics, U-T San Diego, as Trailblazer of the Year. The awards recognize and honor exceptional individuals that are leveraging Ensighten to change the face of digital marketing.
“Ensighten warmly congratulates Rajeswari Bhojan, Joseph Gordon and their teams at United Airlines and U-T San Diego for their leadership and inspiration in reshaping the marketing industry,” said Josh Manion, Ensighten founder and CEO. “The intersection of marketing and technology has redefined the art of the customer experience, and both Rajeswari and Joseph–s data-driven marketing achievements with Ensighten merit industry recognition.”
Rajeswari Bhojan was honored as the Omni-Channel Marketer of the Year for her vision and role in driving personalization across digital touchpoints for United Airlines– customers. Leveraging available online and offline data via Ensighten to create a 360-degree view of the customer, Rajeswari and her team optimize the customer journey across a broad array for platforms. Her forward thinking approach has helped position United Airlines today as a leader in omni-channel marketing.
Joseph Gordon was honored as the Trailblazer of the Year for establishing industry-leading best practices for monetizing content. At a time when the media industry as a whole is struggling, Joseph helped U-T San Diego achieve profitability. He leveraged the advanced analytics capabilities within Anametrix, an Ensighten company, to aggregate traditionally siloed data across many online and offline channels to derive actionable insights for editorial staff and advertisers. The impact has been outstanding and extremely impressive for having been achieved within a 145 year-old-newspaper. In the words of one judge, “a profitable newspaper deserves an award.”
Recipients of the awards were selected by a panel of distinguished judges, including Jim Sterne, Digital Analytics Association (DAA) and eMetrics Summit Chairman; Stefan Tornquist, Vice President of US Research, Econsultancy; and Pelin Thorogood, Chief Strategy Officer at Ensighten.
“Rajeswari and Joseph–s industry-leading achievements are inspiring,” stated Jim Sterne, Summit Chairman for eMetrics and Digital Analytics Association (DAA). “They merit recognition for the significant business results achieved with Ensighten and for their success in driving organizational alignment around their visions, both of which are required to deliver transformational marketing.”
The Ensighten Awards for Excellence winners were recognized at the company–s fourth annual user conference, , taking place April 13-16 at the Palace Hotel in San Francisco. AGILITY 2015 features leading brands from around the world including industry leaders from HP, Experian, Dell, Symantec, United Airlines, UT San Diego, eMetrics, eConsultancy and dozens more. The conference provides insight into the latest emerging trends and best practices in digital marketing, featuring more than 25 customer and expert breakout sessions, and 21 hands-on training. For more information on AGILITY 2015, visit: .
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Ensighten, the global leader in omni-channel data and tag management, is changing the face of digital marketing by transforming the way enterprises collect, own and act on their customer data across all marketing channels and devices. The Ensighten Open Marketing Platform enables enterprises to achieve true one-to-one personalization, accelerate the execution and optimization of their marketing initiatives and deliver superior user experiences. Ensighten, with its unique hybrid-tagging technology, powers companies generating over $1.9 trillion in revenue in over 150 countries. The world–s leading brands (Microsoft, Capital One, United Airlines and T-Mobile) achieve marketing agility by implementing Ensighten–s single line of code. Ensighten is headquartered in the heart of Silicon Valley in San Jose, with offices in San Diego, London and Sydney. To learn more visit , and join the conversation on LinkedIn and Twitter .
Michelle Kincaid
LEWIS PR for Ensighten
Office: +1-415-432-2467
Mobile: +1-757-503-1123
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