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MEDIA ALERT: SugarCRM Executives Lead Two Sessions at 11th Annual Customer Experience Conference

CUPERTINO, CA — (Marketwired) — 03/24/15 —

“Customer Journey Management: Why the Human Touch Points Matter Most”
Thursday, March 26, 2015, 2-3 p.m.

An over reliance on digital touch points for customer interaction can lead to a dangerous neglect of the human element and put customer relationships at risk. In this discussion, SugarCRM CEO Larry Augustin will explore the importance of the “human touch,” and will present best practices for maintaining it in customer interactions. He will provide examples of customers that have succeeded in fostering extraordinary customer relationships through a balanced focus on human and digital touch points along the customer journey.

“Breakthrough CRM Concepts and Tools: A Panel Discussion”
Friday, March 27, 2015, 9:45-10:45 a.m.

Omnichannel customer relationship experts discuss the challenges and opportunities associated with balancing digital and human touchpoints across the entire customer journey. Moderated by SugarCRM head of product evangelism Martin Schneider, this panel features representatives from three CRM-driven companies that got it right:

Diane Thomas, managing director, head of Global Insights and Client Analytics at Citi

Alex Bombeck, former chief digital officer, Havas Worldwide, and president, Sparks Grove

Ellen M. Brezniak, senior vice president, customer operations, Constant Contact

Discover their best practices for identifying the right CRM tools that leverage digital without losing the human element.

11th Annual Customer Experience Conference
Conrad New York
New York City

For more information about the event or to register, click .

enables businesses to create extraordinary customer relationships with the most innovative and affordable customer relationship management (CRM) solution on the market. By placing the individual at the center of its solution, SugarCRM is putting the “i” in CRM and empowering people at all levels of an organization to better understand and engage with customers. Based in Silicon Valley, SugarCRM is backed by Goldman Sachs, Draper Fisher Jurvetson, NEA, and Walden International. More than 1.5M individuals in over 120 countries rely on SugarCRM. To learn more visit or follow .

Jay Fiore
SugarCRM
+1 (408) 913-2245

Becky Quinlan
BOCA Communications
+1 (916) 508-8050