PLEASANTON, CA — (Marketwire) — 07/26/11 — , the premier provider of integrated marketing and services that create global market leaders, today announced that the firm has won the Award of Excellence in the creativity/use of special effects and animation category for Nimsoft: Modern IT. This marks the fourth national Videographer Award Trainer has received in the last five years.
Addressing growing market demand for creative, compelling content creation to fuel social media and traditional media campaigns, Trainer has expanded its video practice to include animation offerings — from ideation through turnkey production. Trainer clients leverage such creative content to generate thought-leadership opportunities and support sales initiatives.
Trainer leveraged the combination of engaging video and cartoon-style animation to create an “edutainment” video for Nimsoft/CA that spoke to the company-s Modern IT thought leadership initiative. Trainer-s approach was to combine the credibility generated by IT executives interviewed in the video with a humor-based animation designed to entertain the viewer. Nimsoft showcased this award-winning production during a live, globally-coordinated launch event featuring the announcement of a major product line. Subsequently, Nimsoft has used the video/animation for social media purposes, as creative content for the sales organization, and as a way to drive prospects and partners to the website.
To view the video, visit: .
“This award touts our agency-s ability to think differently when executing innovative launch campaigns for our clients. We will continue to push traditional boundaries in the realm of content creation, and go above and beyond the norm. This video embodies Trainer-s edgy approach and sets a new bar for all future videos that will be produced not only from Trainer, but also from other companies as well,” said Ross Perich, vice president of client operations at Trainer Communications.
The Videographer Awards is one of the most coveted awards in the video industry. For the past 15 years, the Videographer Awards have awarded companies ranging from video production companies to special event producers. The Association of Marketing and Communication (AMCP) chose the winners in 20 different categories. The awards given to the winners are: Award of Excellence, Award of Distinction and Honorable Mention. The winners were selected based on exceptional communication, ability to capture an event, and exceeding and upholding industry standards.
Trainer Communications is the premier provider of integrated marketing and high-tech public relations services. Specializing in technology, the agency offers deep domain expertise across data infrastructure, information security, telecommunications, enterprise software, networking, and consumer industries. Trainer represents industry leaders and high-growth technology companies that recognize visibility is critical to meet business objectives. Trainer is the only agency that guarantees quantifiable results with its Metrics Matter methodology. Established in 1995, Trainer has represented more than 250 companies. Based in Silicon Valley with worldwide coverage, the agency has received numerous prestigious national awards, including Bulldog Awards, the PRSA Silver Anvil and Bronze Anvil Awards, the MarCom Gold Awards, the Iron Sabre Award, the National Videographer Awards, and the Iron Sabre Certificate of Excellence for Product of the Year. For more information, visit .
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Jenna Richard
Trainer Communications
925.271.8207
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