NEW YORK, NY — (Marketwired) — 03/11/15 — In order to meet rapidly growing demand, marketing intelligence leader has brought in Jared Hand to serve as SVP of sales, North America, and has promoted Nitzan Yaniv to managing director of Europe, the Middle East, and Africa (EMEA) and Mick O–Brien to managing director of Asia and Pacific (APAC).
As he supervises a growing sales team, Hand will simultaneously increase the number and quality of Datorama–s relationships with product brands. Hand joins Datorama from Beanstock Media, which had acquired Onswipe, where Hand had likewise served as CRO. Yaniv has been Datorama–s U.K. managing director since 2013, and will now expand his purview to the entire region. O–Brien, who formerly managed operations for Eyeblaster and MediaMind (now Sizmek) in Asia and North America, will help expand Datorama–s presence throughout Asia — particularly in Japan, China, Hong Kong and Singapore — even as he helps regional advertisers better understand the effects of their trans-national marketing activities.
“Demand is so strong at the enterprise level that we needed to bring Jared in,” said Datorama CEO Ran Sarig. “His deep experience both working closely with Fortune 500 brands and building sales organizations will serve Datorama–s growth well. Nitzan and Mick have built strong relationships with agencies and brands in Europe and Asia. They know how to help local media channels aggregate, clean, analyze and present otherwise-siloed data in a comprehensive way that can really help those channels grow.”
As data becomes increasingly complex, Hand, Yaniv and O–Brien seek to help their clients on a strategic level. Datorama–s marketing intelligence platform informs marketing decisions not only for media, but across all channels.
Datorama is a U.S.-based marketing intelligence company that provides the world–s first marketing data hub to help executives, analysts and IT professionals quickly manage and confidently execute upon vast amounts of data. It provides the capability, in today–s fast-paced industry, to quickly gain control and confidence in marketing decisions — even with the rapid introduction of new technologies, goals and metrics. From data management to visualization, Datorama handles it all — enabling marketers to make real-time decisions across an ever-expanding landscape of marketing channels. The company is funded by Marker LLC, Eric Schmidt–s Innovation Endeavors and Cedar Fund, and has offices in New York, Miami, London, Spain, Mexico City, Amsterdam, Paris, Tel Aviv and Sydney. For more information, please visit: .
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