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Data Theft Leads to Identity Theft and a New Report Shows United States Consumers Lost $16 Billion in 2014 With an Identity Theft Victim Every 2 Seconds — SmartMetric Biometric Payments and Identity Cards Provide a Better Security Solution

NEW YORK, NY — (Marketwired) — 03/06/15 — SmartMetric, Inc. (OTCQB: SMME) — A recent study conducted by Javelin Strategy & Research found that fraudsters stole $16 billion from 12.7 million U.S. consumers in 2014. The report also found a new identity fraud victim every two seconds.

Data breaches were large in 2014, and they already had a significant impact on identity fraud. The study found that two-thirds of identity fraud victims in 2014 had previously received a data breach notification in the same year, with many indicating their wariness about shopping at merchants, including big box retailers.

One of the most pernicious kinds of identity fraud is account takeover and it can take up to 12 to 18 months after a data breach. So the more recent Anthem and Experian 100 million person–s plus data breaches will take some time to impact data theft figures.

SmartMetric, the creator of biometric activated payment and identity cards, provides a better security solution in the ongoing fight against data fraud, account takeover and identity theft said today the company President & CEO, Chaya Hendrick.

To read more about SmartMetric–s biometric technology please go to

SmartMetric is a publicly traded technology company that has added a fingerprint scanner built inside EMV payment credit and debit chip cards thereby creating a second layer biometric authentication protection in defending against card fraud. The company is now actively marketing its technology to card issuing financial institutions around the World. To find out more please go to

Certain of the above statements contained in this press release are forward-looking statements that involve a number of risks and uncertainties. Such forward-looking statements are within the meaning of that term in Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Readers are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those indicated in the forward-looking statements as a result of various factors.

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  1. SmartMetric Warns of an Explosion in Identity Theft and Account Takeover as a Result of the Recent Gigantic JP Morgan, Home Depot and Target Data Breaches — Report Shows That 1 in 3 People Who Received Data Breach Notices Became a Victim of Identity Frau
  2. $78 Billion Could Be Lost by Consumers From the Recent Anthem Insurance Data Theft Based on the Direct Link Between Data Theft and Identity Theft — Outdated Security Needs to Be Replaced by Biometrics Says SmartMetric
  3. Report Shows Security Vulnerability of Apple Pay — Time to Lock Down Payments Cards With Biometric Security Says SmartMetric
  4. More Americans Fear Identity Theft Than Terrorism With Nearly 39 Percent of American Victims of a Personal Security Breach — SmartMetric Revolutionary Biometric Credit Card Technology to Help Consumers in Data Theft Protection

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