NEW YORK, NY — (Marketwired) — 02/24/15 — today announces that and have joined the MediaBrix Board of Directors. A seasoned consultant and Harvard Business School faculty member, Jeffrey Rayport brings over 20 years leadership experience in digital strategy and technologies, while Tom Iler brings over 13 years experience in advertising technology innovation and business vision.
Rayport has served as a director of multiple public and private companies engaged in digital marketing services, online commerce, and digital media, including ShopRunner, Conversant, GSI Commerce, CBS MarketWatch, International Data Group, and iCrossing. He consults and speaks on a variety of topics, including strategic applications of digital, social and mobile media, as well as tactics to deepen consumer engagement and compete in a service economy. He founded MarketspaceNext, a leading digital strategy boutique, and he co-founded Monitor Executive Development, a custom executive education business. Prior to founding MarketspaceNext, he was an award-winning professor at Harvard Business School, where he established the nation–s first graduate-level business course on e-commerce and coined the term “viral marketing.”
Iler is currently Chief Information Officer at Billtrust, a provider of automated invoice-to-cash solutions. He brings over 13 years experience as a business and technology executive with a proven track record in diverse environments including a maturing start-up, a large public corporation, a mid-market private corporation and a large local government. Previously, Iler held executive positions at companies including Vibrant Media, Aol, Ascend One, and Advertising.com.
Rayport and Iler join existing board members Joe Apprendi, CEO and Founder of Collective; Bob Carrigan, President, CEO and Director at D&B; Ryan Ziegler, General Partner at Edison Partners; John Vincent, CEO and Co-Founder of EyeWonder and Managing Partner at Revel Partners and Ari Brandt, Chairman, CEO and Co-founder of MediaBrix.
“MediaBrix powers the industry–s leading advertising platform that focuses on augmenting the human experience of brand messaging,” says Rayport. “I am very pleased to be on the board to help the company find new ways to push forward, fully realize, and expand its potential, by creating non-interruptive forms of advertising that people both want and value.”
“The mobile industry is maturing rapidly and looking for effective ways to monetize applications without disrupting the users– experience,” says Iler. “Data and machine learning are going to play a big role in that experience and that–s why I decided to join MediaBrix, a company that has gotten it right in leveraging data to identify –breakthrough moments– to deliver emotionally and contextually relevant brand messages when users are most receptive.”
“By adding Jeffrey and Tom to the Board of Directors, we–re bringing a wealth of experience and insight into every facet of management, technology, marketing and operations at MediaBrix,” says Ari Brandt, CEO and Co-founder, MediaBrix. “I am highly optimistic about the positive impact that their contributions will have on the company.”
MediaBrix () is the global leader in delivering cross-platform ad campaigns that create emotional connections between brands and humans. The world–s top brands utilize our Platform to align with emotionally targeted, dynamic messages during Breakthrough Moments® (BTMs®). Our products Reward, Rescue and Rally users to provide meaningful emotional experiences. Brands achieve engagement rates that are more than 500% higher than other digital formats, because users are in an “emotionally available” state. Hundreds of top brands, including Coca-Cola, MTV and T-Mobile, and many of the world–s largest developers leverage the MediaBrix platform to provide over 500 million user-friendly BTMs® to more than 200 million global mobile users each month.
Aaron Wessels
Point-Bl_nk Communications
415-378-8090
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