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IC Places Positions for Substantial Growth by Bringing Two Top Sales and Marketing Executives to the Company

HOLLYWOOD, CA — (Marketwire) — 07/25/11 — IC Places, Inc. (OTCQB: ICPA) announced that it has engaged Jock Putney and Jeff Thompson, two sales and marketing veterans, to build the IC Places sales force and launch its national advertising sales campaign. With the help of the new team, IC Places will launch an aggressive sales and marketing campaign to further capitalize on its recent success of achieving over 150 million views of its news and entertainment website. This move will enable local restaurateurs and retailers to advertise with IC Places and leverage the site-s popularity to drive new traffic to local businesses.

“We are excited to announce our engagement with IC Places,” said Jeff Thompson, sales and marketing strategist for IC Places. “We have years of experience in building and launching successful technology companies and leading sales and marketing efforts to skyrocket growth. We plan to dramatically increase IC Places- advertising sales revenue.”

Jock Putney, sales and marketing strategist for IC Places, said, “Combined, Jeff and I have more than thirty six years of information technology business development, sales and marketing experience that we intend to utilize to staff IC Places with an outstanding team of sales professionals. This is the perfect time for us to join the company, as IC Places prepares to roll out its mobile technology to facilitate -up to the minute- dining and retail news in the company-s 350 target markets. We plan to leverage our relationships to rapidly deploy our sales force and accelerate advertising sales; we expect to enjoy substantial results.”

“As the president of IC Places, I am ecstatic to have Jeff and Jock leading the sales, marketing and business development efforts for the company. We have spent the last 6 years developing the platform and creating high traffic content for the ICPlaces.com website,” said Steven Samblis, President of IC Places, Inc. Mr Samblis is also the host of IC Places- popular “1st Look” and “The Instant Movie Review” series. This partnership will allow us to now focus efforts on leveraging the work done thus far, and convert it into exponential revenue growth and sales opportunities. Couple this with our recent partnership with indoorDirect, and we expect big things for IC Places over the next six to eighteen months. The addition of Jeff Thompson and Jock Putney to the team further expands the depth and talent of the executive roster at IC Places. Their initial efforts will be exclusively focused on the creation and roll out of a national sales force, and building the advertising revenue base of the ICPlaces.com website.”

Jeff Thompson is a serial Entrepreneur and has over twenty years of executive experience building and running successful companies. His first big success came from co-founding and leading a healthcare information technology company as the chief executive officer, resulting in its sale in 2000 to WebMD Corporation. He then went on to found and/or co-found companies in the travel, real estate, personal development and coaching, as well as social media industries. With his breadth of experience, Jeff has been responsible for every facet of business, from operations to marketing to sales to technology development, deployment and management, etc.

Jock Putney brings a successful twenty year track record in sales, marketing and general management to IC Places. His accomplishments began in the advertising and media world, but quickly carried over into unprecedented success in the technology industry. In the 90s and early 2000s, Jock repeatedly created and led sales teams to 100%, back-to-back annual sales growth. He then advanced to successes in the general business and operational world when he successfully led the turnaround of a technology company taking the helm as their CEO. His experience ranges from advertising and marketing to business development, sales and operational expertise, etc.

IC Places owns and operates 350 city news and entertainment websites. Each IC Places city website offers a virtual keyhole view of life in each community. Every unique aspect of a city-s social, business, and cultural life is available right at each city-s IC Places homepage. IC Places provides the entire community a place to talk, do business and get connected. Businesses are given amazing tools to tell their stories in the best way possible and visitors get unfettered access to businesses, events and people in each city. To see one of the IC Places city sites in action, please visit .

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are based on the current plans and expectations of management and are subject to a number of uncertainties and risks that could significantly affect the company-s current plans and expectations, as well as future results of operations and financial condition. A more extensive listing of risks and factors that may affect the company-s business prospects and cause actual results to differ materially from those described in the forward-looking statements can be found in the reports and other documents filed by the company with the Securities and Exchange Commission. The company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

Judith Sexton
407-442-0309 Ext. 2

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