BURLINGTON, MA — (Marketwired) — 02/05/15 — , the digital experience company, today announced that it was named a strong performer in the Forrester Research, Inc. report: “.” The Cambridge, MA technology research firm cited the –s “cloud-first” WCM solution, which is well suited to multi-site firms, and its standout features, which include solid content management and delivery functionality, and a strong developer community and component ecosystem.[1]
Forrester Research reports that “Web content management (WCM) software has become the technology and content delivery backbone of digital experiences. Firms that want to upgrade for mobile devices, consolidate potentially thousands of websites, or expand digital experiences to every customer touchpoint must choose a solid web content management product.”[2]
According to Forrester, Acquia received the second highest strategy score among all vendors and received the highest possible score for its cloud strategy.[3]
“We believe this report highlights the big dilemma facing global brands today. While other vendors are stuck selling legacy, closed –digital marketing suites– architected for proprietary vendor lock-in, the Acquia Platform presents the more relevant option for true open marketing,” said Tom Erickson, Acquia CEO. “Acquia delivers a solution that meets the requirements of organizations that are thinking ahead to what the future may bring; giving them a resilient, open cloud platform for unifying content, community and commerce with an agile approach for powering a brand–s digital transformation.”
The Acquia Platform helps Global 2000 brands build and deliver personalized digital customer experiences for every customer on every device. The Platform is delivered from a resilient cloud and supports DevOps best practices, freeing brands to focus on their customers and not their data center. IT professionals and developers who use the Platform rely on modules and open APIs to integrate with existing systems. For digital marketers and other practitioners, the Acquia Platform includes tools that understand customer behavior to personalize sites and convert visitors into customers. Because it readily connects to hundreds of digital marketing technologies, the Acquia Platform gives organizations the freedom to innovate and think ahead to the future.
The Forrester Wave for Web Content Management evaluated 10 vendors on 36 criteria for current offering, strategy, and market presence. The full Forrester Wave for Web Content Management Systems is from Acquia.
is the digital business company. Pinterest, Warner Music Group, and Stanford University are among the more than 4,000 organizations that are transforming their digital businesses with Acquia. Global 2000 enterprises, government agencies and NGOs rely on Acquia to create new revenue streams, lower costs, and engage audiences more deeply through content, community, commerce and context.
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[1] “The Forrester Wave: Web Content Management Systems Q1 2015”
[2] “The Forrester Wave: Web Content Management Systems Q1 2015”
[3] “The Forrester Wave: Web Content Management Systems Q1 2015”
Erica Orthmann or Anna Farnum
LaunchSquad
acquia (at) launchsquad.com
+1 617 945 1915
Christopher Rogers
Acquia
christopher.rogers (at) acquia.com
+1 781 238 8645
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