TORONTO, ON — (Marketwired) — 02/03/15 — ModiFace, the leading photo visualization technology company, today announces the launch of an e-commerce platform that personalizes online and mobile beauty shopping. The ModiFace E-Commerce platform allows for an unlimited number of products and product combinations to be simulated on both model photos and user-uploaded photos. For example, a user browsing a brand–s mobile app for the latest lipstick shades can quickly visualize the lipstick on a model image, and by taking a selfie can instantly see the same lipstick realistically rendered on her own image.
“We spent nearly two years evaluating the impact of product simulations on e-commerce,” said Jennifer Tidy, vice president of partnerships at ModiFace. “The key finding was that personalization was key to increasing engagement, social sharing, and conversions, but only if the user interface was simple and immediate.”
Based on experiments carried out with partner brands, ModiFace E-Commerce resulted in significant increases in social sharing (from an average of 0.5% to almost 10%), time spent (+27%), and conversions (+158%). Personalization was also essential for up-selling additional products, since seeing product combinations on their own photo gave shoppers more confidence in buying additional products that they were not initially considering.
“While ModiFace E-Commerce works very well for desktop e-commerce sites, it truly shines for mobile platforms where the abilities of taking instant selfies and multi-touch interaction create a seamless personalized experience,” continued Tidy.
ModiFace E-Commerce is available for any beauty brand or retailer to add to their desktop and mobile websites. For more information, including a live demo, please visit:
Sophia Crowley
Uproar PR for ModiFace
(321)236-0102 x225
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