BOSTON, MA — (Marketwired) — 01/30/15 — , the leading programmatic solution for retailers and product brands to drive retail outcomes, reports a record fourth quarter and strong year-over-year growth in 2014. In addition to the vast expansion of its customer roster, the company reports that revenue for returning customers has increased by 124%.
The company–s audience-sharing platform, CoEx, which enables product brands and retailers to share 2nd party audience data, has now served more than 550 product brands and retailers — a growth rate of more than 50%. Through CoEx, retailers and product brands have the option to target unique and relevant audience segments along their path to purchase in order to influence buying decisions.
“We–re very pleased with our continued success in the industry, and the vote of confidence shown by our returning customers through their increase in revenue,” said OwnerIQ CEO Jay Habegger. “2014 was a promising year for us, setting the stage for more growth, success and product improvements as we look to accelerate our acquisition of new customers and continue to exceed expectations for existing ones in 2015.”
OwnerIQ is a digital marketing technology company that helps Retailers and Product Brands transform data into powerful online advertising opportunities and increased revenue. OwnerIQ pioneered the concept of Path to Purchase Media. By transforming retailers– and manufacturers– 1st party data into digital advertising opportunities, OwnerIQ generates more revenue for our advertisers and partners. Our Optimized Shopper solution is the most effective approach to scaling advertisers– programmatic buys and is a proven method for driving new online customers. In addition, our Retailer Targeted Marketing and Vendor Targeted Marketing products are the next generation of retailer and manufacturer monetization, digital shopper marketing and co-operative advertising. For more information, visit .
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