SEATTLE, WA — (Marketwire) — 07/21/11 — Last month, HasOffers () announced the development and beta signup process of a new affiliate tracking technology — Adtribution () — enabling advertisers to compensate multiple affiliates and publishers for their influence in a single user-s buying decision. More than 1,500 advertisers, publishers, and networks have responded, applying to be among a select group of Beta testers for Adtribution. This does not include the hundreds of large businesses, such as Zynga, Flycell and LivingSocial, already trusting HasOffers for affiliate tracking technology and showing interest in this next iteration.
The much anticipated Beta will address the “last click” problem by also allocating compensation to millions of publishers that provide valuable brand engaging content but who are rarely responsible for providing the last click (or interaction) before the purchase.
“The first hurdle in establishing this sort of attribution model for affiliate payouts is addressing the reaction of current super affiliates who provide primarily direct response advertising,” said Lucas Brown, CEO, HasOffers. “The most important piece to providing an Adtribution platform is making sure publishers and affiliates are able to clearly see why they received a specific portion of the payout which allows them to scale their campaigns. Ultimately, our technology must be fair to both parties, showing advertisers the real value of affiliate relationships.”
According to a Q1 2011 Forrester Report titled: “The Purchase Path of Online Buyers,” 45 percent of hard goods shoppers were influenced by more than one touch point before purchasing and 53 percent of soft goods shoppers had two or more touch points. The online buying landscape has changed dramatically in recent years yet affiliate tracking has stayed the same, only compensating the last touch point in the purchase path. To purchase the Forrester report mentioned above, visit
HasOffers is currently in production on a tracking platform that targets the need for more reliable, more transparent tracking technology to support advertisers, networks, and publishers in a quickly changing performance advertising industry. Apply for access to the Adtribution Beta today at .
HasOffers () currently provides a software as a service for online businesses to track and manage their own affiliate programs. With more than $300 million in annual ad spend tracked by HasOffers, they positioned themselves as an industry leader in less than two years, being named “Service Provider of the Year” for 2010 by the Washington Technology Industry Association (WTIA). For more information, visit or follow us on Twitter @hasoffers.
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