NEW YORK, NY and MELBOURNE, AUSTRALIA — (Marketwired) — 01/22/15 — , the first right-time communications platform company, today announced the opening of its U.S. headquarters in New York and the hiring of John Lambrides as the Vice President of ECAL Americas. After recently closing a $2 Million Series A funding round from Oxygen Ventures and signing top U.S.-based customers such as Major League Soccer (MLS), ECAL plans to expand its global operations through the New York office. The New York location will give the company close proximity to existing customers including NFL teams the New England Patriots and New York Jets, MLS, NBA team The Boston Celtics, and NeuLion college sports.
ECAL delivers rich event content, from sporting events to concerts to business appointments, directly into any personal calendar on mobile, desktop or social. Over 500K people rely on ECAL-based communication to stay connected to the teams, people, brands and organizations they care about. The calendar is the last untapped marketing channel and through ECAL, brands and organizations are forging stronger relationships with fans and customers.
John Lambrides is an experienced and respected business development executive with a track record for delivering revenues and establishing relationships with top flight companies. His past roles include Director of Business Development US & CLA at RealDecoy, Director of Business Development NE at Siteworx and Director of Business Development eCommerce at NCR. John will be the point person for the ECAL U.S. office and the leader in directing ECAL to new verticals such as financial services, retail and media. He will also have responsibilities in the marketing of the company.
“Marketers are getting shut out as consumers choose to bypass tools such as email, advertising and even social media,” said Patrick Barrett, Founder and CEO of ECAL. “We found a way to reach them on new ground — their calendars — and it–s become the most valuable real estate in marketing. We work with top flight New York based companies including most of the top sports leagues and they–re communicating with their fans and customers in ways they never imagined. By opening this U.S. headquarters, we–re at the epicenter of companies willing to innovate, including media publishers, sports leagues, and the financial industry.”
In 2014 ECAL won Oxygen Venture–s The Big Pitch Competition, recognizing technology startups that are globally scalable. The ECAL New York Office will be at 335 Madison Avenue on the 16th floor. The company has plans to hire and expand the sales and account teams at this location.
is the first right-time, event-driven communications platform that forges closer, more influential relationships between consumers and event-driven organizations.
Over 250 publishers rely on ECAL to increase revenue streams and develop deeper engagement and higher levels of trust with high value customers. This results in greater brand equity and exposure. Over 500K people rely on ECAL-based communication to stay connected to the teams, people, brands and organizations they care about. Flagship customers include The New England Patriots, Chicago Bears, Washington Redskins, Boston Celtics, Major League Soccer, USA Volleyball, Ladies Professional Golf Association, UCONN and Duke University athletics.
The management team has played key roles in prestigious organizations, including The British Horseracing Board (UK), Carlton Football Club (Aust), SecurePay (Aust), Real Estate Group, and iSelect. ECAL Directors include Patrick Barrett (Founder & CEO), Larry Kestelman who founded Dodo Internet (sold $220M), Matt McCann (former Director / CEO at iSelect, Shazam, and Allens Arthur Robinson lawyers) and Ilya Frolov, Founding Partner at Oxygen Ventures (ECAL–s lead investor). ECAL Advisors include Chris Bernard of Microsoft, David Riemer formerly of Yahoo and JWalter Thompson and Simon Raik-Allen, current CTO at MYOB.
ECAL was founded in 2010 by Patrick Barrett with the platform built and launched in 2012. ECAL is globally headquartered in Melbourne, Australia with a U.S. Headquarters in New York, New York.
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Cameron Smead
Karbo Communications for ECAL
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Samantha Brenneman
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