LONDON, UNITED KINGDOM and SAN FRANCISCO, CA — (Marketwired) — 01/13/15 — , a leading global provider of cloud contact center solutions, has helped transform WGBH–s call center operations; elevating its customer experience and boosting member engagement. With NewVoiceMedia–s ContactWorld for Service technology, agents at the Boston-based public media powerhouse have greater access to customer data and increased flexibility of handling and routing calls so they can deliver enterprise-level customer communications that foster customer loyalty.
WGBH delivers educational content, and as a dual licensee it provides the New England region with both PBS and NPR content, operating 11 TV stations and three radio stations. As a nonprofit organization, it relies heavily on donor support and maintaining a close relationship between the brand and its 120,000 members. WGBH chose NewVoiceMedia–s ContactWorld for Service to truly engage its community.
“People have a very close relationship with the WGBH brand, and want to have a dialog with us. We needed to find a more efficient way of handling incoming calls — better segmenting and routing to improve agent productivity and member engagement,” said Becky Levy, associate director, member services and development operations at WGBH. “We had a vision of what could be done, but lacked the right technology. ContactWorld offers us everything we need so that we can best respond to and engage with our community. Furthermore, NewVoiceMedia was involved every step of way, helping us implement a solution that solves our key pain points.”
Previously, WGBH had an impersonal and complex IVR for call routing. With NewVoiceMedia it now has the ability to personalize engagement based on Salesforce data and automatically route each call to the most appropriate available agent, improving the experience for members, prospects and agents. NewVoiceMedia–s cloud infrastructure makes it possible for the service team to answer incoming calls remotely, so they have a disaster contingency plan in place and flexibility to work from any location.
Within the first six months of implementing NewVoiceMedia–s technology, WGBH has experienced impressive business results. ContactWorld for Service–s reporting system has helped WGBH better forecast call volumes and allocate the right number of staff when needed. Additionally, its real-time reporting has improved team performance.
“WGBH is in the loyalty-building business and demands technology that can deliver on that need. We are delighted that the company selected our ContactWorld for Service solution to transform its call center operations and elevate the customer experience,” said Jonathan Gale, CEO at NewVoiceMedia. “Our technology provides WGBH with the resources it needs to build a more personalized customer relationship, while securing its future as the largest membership organization in New England.”
To learn more about WGBH–s use of NewVoiceMedia–s technology, join the upcoming webinar on Wednesday, January 14 at 11 a.m. PST. Register to attend here: .
powers customer connections that transform businesses globally. The leading vendor–s award-winning cloud customer contact platform connects organizations with their customers worldwide, enabling them to deliver a personalized and unique customer experience and drive a more effective sales and marketing team. With a true cloud environment and proven , NewVoiceMedia ensures complete flexibility, scalability and reliability.
Spanning 116 countries and six continents, NewVoiceMedia–s 300+ customers include: Topcon, PhotoBox, DPD, Lumesse, Qlik and Wowcher. For more information visit or follow NewVoiceMedia on Twitter .
WGBH Boston is America–s preeminent public broadcaster and the largest producer of PBS content for TV and the Web. Television channels include WGBH 2, WGBX 44, and the digital channels World and Create. WGBH Radio serves listeners across New England with 89.7 WGBH Boston–s Local NPR®; 99.5 WCRB; and WCAI, the Cape and Islands NPR® Station. Find more information at .
Shauna Roberts
BOCA Communications for NewVoiceMedia
Phone: +1-415-298-1486
Colleen Flynn
Media Relations Manager
617-300-3904
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