FAIRFIELD, NJ — (Marketwired) — 01/08/15 — StayinFront announces the release of the latest version of TouchCG, the leading mobile SaaS sales and retail execution toolset for the consumer goods industry. New management tools and increased mobile access to information have been added to enable field managers and supervisors to help their teams complete more work in the field, know more about their customers and sell more in store.
TouchCG is the first system to provide the tools that allow field managers to answer the key questions:
Where are my reps?
What have they done?
What are they doing next?
How accurate are their store reports?
Using a tablet, field managers can review call plans and results, overall territory and team performance and perform shadow visits with full visibility of rep-reported results. In addition, StayinFront–s unique in-store selling tool, StayinFront PitchBook, provides field managers with an interactive and hands-on way to train sales reps on effective techniques for engaging and selling store managers.
“Field managers are the first line of responsibility for delivering share-of-shelf goals, promotion effectiveness and product positioning in store,” said Tony Bullen, Executive SVP and Chief Technology Officer for StayinFront. “By opening up this higher level of intelligence, we are able to facilitate smarter real-time decision-making and deeper data analysis in the field, where problems can be quickly identified and remedied.”
The TouchCG 12.11 release also continues StayinFront–s commitment to delivering functionality for improving topline sales growth and bottom line margins for global consumer goods brands by driving best practice sales processes and standardizing activity measurements across modern trade, traditional trade, distributor trade, van sales and DSD routes.
StayinFront provides a full suite of mobile, cloud-based field force effectiveness and customer relationship management solutions for consumer goods and life sciences organizations. Companies of all sizes in over 50 countries use StayinFront software to streamline operations and reduce the complexity, time and expense associated with field efforts. Our products provide companies with timely, accurate field data and insight, enabling management to make immediate changes and take steps to improve business and sell more. Headquartered in Fairfield, NJ, USA, StayinFront has offices in the United Kingdom, Ireland, India, Australia, Singapore and New Zealand. For more details, visit
Ken Arbadji
(973) 461-4800
Pat Rovner
(973) 461-4800
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