REDMOND, WA — (Marketwire) — 07/20/11 — WildTangent is announcing today that its upcoming Android games service will include games from top mobile developers Glu, GameHouse and Halfbrick. Consumers have the unique choice to play the premium versions of these developers- games for free first with advertising, rent them for a fraction of the retail price and purchase the titles they want to own. Every rental applies quickly toward ownership.
“Our mobile Android game service will be incredible for both developers and game players,” said Sean Vanderdasson, senior vice president at WildTangent. “Consumers can finally play every quality game that interests them, without the limiting requirement to purchase the game first; and developers will finally earn real revenues from their titles from premium advertising, rental, and purchase options.”
Vanderdasson continued, “Our years of experience, and success with these options on the PC, have given us the critical experience necessary to be successful with players on Android devices. We know they will greatly enjoy the games from such top developers as Glu, Halfbrick and GameHouse.”
“We are excited to bring some of our premium titles to WildTangent-s Android games service,” said Sandy Green, director of sales at GameHouse. “It means that more fans can try and buy great games like Collapse and Tiki Towers on more Android devices.”
Games such as Fruit Ninja, Cake Mania and Collapse! are some of the titles to be in the service. Designed to appeal to game players of all types and interests, the games catalogue will launch with a strong variety of popular games and will continually add new, quality games that will be easy to discover and play.
WildTangent represents a wide global audience of passionate gamers. We at Glu are driven to connect with mobile gamers everywhere and we are pleased to offer a few of our most popular premium titles to their Android users,” said Adam Flanders, General Manager North America, Glu.
WildTangent will offer its WildCoins virtual currency within the service for rental and in-game item purchase. WildTangent-s BrandBoost advertising platform will also be incorporated, providing consumers with free game rentals and in-game items.
WildTangent () operates a games service that allows consumers around the world to access downloadable, online and social games through one convenient Games App. Fueled by our digital currency, WildCoins, and a proprietary ad platform, BrandBoost, the service delivers the most cost efficient way to play games. Consumers can rent games, purchase them or play for free courtesy of brand advertisers.
WildTangent Media also powers advertising for a growing portfolio of 3rd party online and social game developers enabling brands to reach more than 175 million monthly players worldwide with engagement based advertising through our BrandBoost network. BrandBoost has been adopted by premium publishers like Crowdstar, Playdom, Sony Online Entertainment and DreamWorks and is utilized by major global brand advertisers like Unilever, P&G, Microsoft, Kraft and others.
Android is a trademark of Google Inc.
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