BOSTON, MA — (Marketwired) — 01/05/15 — Merchant Warehouse®, the leading provider of payment technologies and processing solutions, today unveils its new name, . The new identity reflects the company–s bold vision and commitment to continued innovation in the future.
Merchant Warehouse launched in 1998 with a focus on credit card processing and merchant services. A few years ago, they jumped on a massive opportunity that expanded their focus. Predicting that an influx of new payment types would enter the market, the company launched Cayan Genius®, the first Customer Engagement Platform® to capitalize on the possibilities for payments today and in the future. Genius is designed to evolve and scale for growth, enabling businesses to add new payment types, gift card programs and loyalty solutions at any time, without disrupting existing point-of-sale systems.
“The launch of Genius was a defining moment for our company. We changed the market, empowering businesses to adopt the latest payment technologies without overhauling their point-of-sale systems or jeopardizing security. By pioneering mobile payment acceptance, we were the first to show businesses that the payment creates an engagement opportunity,” said Cayan CEO and Founder Henry Helgeson. “As we built Genius, we began to realize we needed a name that better communicated our bold vision. So, we engaged our employees, customers and partners to help us understand what our brand stands for today and how it can evolve in the future. In the end, Cayan stood out as a unique name that perfectly captured our spirit of innovation and drive.”
“Our original name served us well when our primary business focus was credit card transactions and merchant services. But as the market evolved, we–ve gone on to push the boundaries of payments — including how and where they occur,” added Chief Revenue Officer, Ken Paull. “We selected –Cayan– as the name that will lead us into the next phase of growth for our business. We like that the word is an empty vessel, capable of taking on new meaning as we unlock the possibilities of payments.”
Today the company also launched a new website, . Customers and partners will notice the brand change immediately. Cayan–s new brand will also be on full display in booth #3181 at the annual , January 11-13, 2015, in New York City, NY.
Cayan, formerly Merchant Warehouse, is the leading provider of payment technologies that give businesses a competitive advantage. From simple and reliable payment processing, to fully integrated, multi-channel customer engagement platforms, Cayan is continuously developing new ways for businesses to unlock the power of payments. Headquartered in Boston, the company has offices in the United States and Belfast, Northern Ireland. Cayan is one of the world–s fastest growing payment companies. For more information, visit .
Erica Orthmann or Anna Farnum
617-945-1915
genius [at] launchsquad [dot] com
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