NEW YORK, NY — (Marketwired) — 12/15/14 —
Piksel provides end-to-end sports video distribution network for Western Athletic Conference (WAC) Digital Network in partnership with VISTA Worldlink
Deployment of Piksel Digital Stadium solution to deliver live and on-demand sports content to connected devices globally
Brings WAC coverage to a wider audience and with greater viewer flexibility around time, location and device used
, a global provider of video monetization software and solutions, today announces its role in designing and implementing the solution behind the Western Athletic Conference (WAC) . In partnership with , Piksel has deployed its solution to deliver the WAC–s live and archived sports coverage to fans across the world using online video.
“It has always been one of our goals to showcase the talents of our student athletes across different sports, and with the Digital Network we can now bring our fans closer to their favorite sports, beyond the physical arena,” WAC Commissioner Jeff Hurd said. “We are reaching new levels of exposure and giving fans the best possible experience with high quality broadcasting on a global scale.”
Piksel Digital Stadium allows the WAC to significantly expand the amount of men–s and women–s sporting events available for broadcast, and is expected to increase audience size over time for the WAC. The solution also provides tools for the WAC to manage its games content.
Piksel Digital Stadium is a complete production-to-revenue ecosystem for college and high school sports properties. As the basis of the WAC Digital Network, Piksel Digital Stadium opens up new ways for people to access both live and on-demand content from WAC and its eight member institutions through all internet-connected devices ranging from computers and mobile apps to ROKU channels. Viewers now have greater flexibility over where and when they catch up on the latest sports coverage, while maintaining their option to watch games on the most popular screen for sporting content — the living room television.
, Chief Commercial Officer at Piksel says, “At Piksel we specialize in helping non-media companies understand how they can enhance their business through the launch of online video services. Our work with the WAC illustrates our ability to combine our strategic knowledge with first-rate technology and managed services. We have helped roll out a service with strong growth potential and that connects sports fans with the content they care about.”
The service works by first feeding WAC content to VISTA Worldlink via direct IP transport. The content is then ingested by the , which manages and publishes hundreds of events and videos. Owing to the Digital Stadium–s modular architecture and device-agnostic framework, integration with the WAC–s existing production technology was efficient and quick. Piksel was also instrumental in providing equipment to the WAC–s schools to achieve these broadcast quality events.
The WAC Digital Network can be viewed on any Internet connected device by going to .
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Comprised of a global team of experts we call –Televisionaries,– Piksel has helped to design, build, and manage online video services for major media companies like AT&T, BSkyB, Mediaset, and Sky Deutschland, as well as enterprise brands like Airbus, Barnes & Noble, and Volkswagen.
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The WAC was formed in 1962 and is comprised of eight member institutions — California State University, Bakersfield; Chicago State University; Grand Canyon University; the University of Missouri-Kansas City; New Mexico State University; Seattle University; The University of Texas Pan-American; and Utah Valley University. The WAC crowns team and individual champions in 19 sports — eight men–s and 11 women–s. For more information on the conference, visit .
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