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IDC Reveals CMO / Customer Experience 2015 Predictions Predictions for 2015

14 – International Data Corporation (IDC) recently hosted a web conference, IDC FutureScape: Worldwide CMO / Customer Experience 2015 Predictions, to highlight the predictions based on the IDC FutureScape report. Featuring industry analysts Richard Vancil, Kathleen Schaub, Gerry Murray, and Sam Melnick, the session provided organizations with insight and perspective on long-term industry trends along with new themes that may be on the horizon. The web conference predictions series and accompanying IDC FutureScape reports, are designed to help company leaders capitalize on emerging market opportunities and plan for future growth. An audio replay of today–s web conference is available this afternoon. To access the replay, please visit: http://bit.ly/1zCW7Dh.
ClicktoTweet, “@IDC Reveals #CMO #CustomerExperience #Predictions2015 – Register for the webcast replay here http://bit.ly/1zCW7Dh”
The predictions from the IDC FutureScape for CMO/are:
25% of High-Tech CMOs Will Be Replaced Every Year Through 2018
By 2017, 25% of Marketing Organizations Will Solve Critical Skill Gaps by Deploying Centers of Excellence
By 2017, 15% of B2B Companies Will Use More Than 20 Data Sources to Personalize a High-Value Customer Journey
By 2018, One in Three Marketing Organizations Will Deliver Compelling Content to All Stages of the Buyer–s Journey
In 2015, Only One in Five Companies Will Retool to Reach LOB Buyers and Outperform Those Selling Exclusively to IT
By 2016, 50% of Large High-Tech Marketing Organizations Will Create In-House Agencies
By 2018, 20% of B2B Sales Teams Will Go “Virtual,” Resulting in Improved Pipeline Conversion Rates
By 2017, 70% of B2B Mobile Customer Apps Will Fail to Achieve ROI Because they Lack Customer Value-Add
By 2018, 25% of CMOs and CIOs Will Have a Shared Road Map for Marketing Technology
By 2018, 20% of B2B CMOs Will Drive Budget Increases by Attributing Campaign Results to Revenue Performance
“CMOs must overcome the gravitational pull from the past, now. The tools of disruption, such as cloud-based marketing technology, predictive analytics, content marketing, and social media, are marching towards mainstream. IDC is confident that these 10 decision imperatives pinpoint the nerve center of the marketing disruption. They represent opportunities for CMOs who are willing to step up to the next stage of leadership. Right focus will ensure that all the hard work will result in true transformation, and not just turmoil,” said Kathleen Schaub, Vice President with IDC–s CMO Advisory Service” said Kathleen Schaub, Vice President of Research CMO Advisory Service.
For additional information about these predictions or to arrange a one-on-one briefing, please contact Sarah Murray at 781-378-2674 or sarah@attunecommunications.com. Reports are available to qualified members of the media. For information on purchasing reports, contact insights@idc.com; reporters should email sarah@attunecommunications.com.
About IDC Predictions
A hallmark of IDC?s offering for three decades, the annual Top 10 Predictions reports provide our outlook on the IT market, across industries, in the coming year. During the next 90 days, IDC will publish Top 10 Predictions documents for 2015. Please visit www.idc.com/Predictions2015 for a complete listing.
About IDC FutureScapes
IDC FutureScapes are used to shape IT strategy and planning for the enterprise by providing a basic framework for evaluating IT initiatives in terms of their value to business strategy now and in the foreseeable future. IDC–s FutureScapes are comprised of a set of decision imperatives designed to identify a range of pending issues that CIOs and senior technology professionals will confront within the typical 3 year business planning cycle.

[url=http://www.idc.com/]International Data Corporation (IDC)[/url] is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,100 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries worldwide. For more than 50 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of [url=http://www.idg.com/]IDG[/url], the world–s leading technology media, research, and events company. For more information, please visit www.idc.com, email insights@idc.com, or call 508-872-8200. Visit the IDC Community at https://idc-community.com.