CAMPBELL, CA — (Marketwire) — 07/19/11 — Altus (), a leader in enterprise on-demand video search solutions, today announced its new cloud-based rich-media search platform, Altus vSearchCloud. The vSearchCloud platform enables companies to unlock the power of video and rich media content, transforming this exploding information medium into critical business intelligence. The company also introduced today a new corporate identity and brand strategy, officially changing its name to Altus365, and its website to , reinforcing the company-s vision to deliver anytime, anywhere access to video and corporate intelligence.
“Enterprise content is increasingly shifting from text and images to video, but most companies lack the ability to effectively leverage this valuable content. By combining a robust cloud platform with the unlimited scale to build rich-media applications (for corporate conferences and events, sales enablement, and learning), vSearchCloud provides the ideal platform for capturing, managing and monetizing critical business intelligence stored in rich media,” said Ted Cocheu, CEO and Founder of Altus365.
Rich media and video content is exploding, with bandwidth increasing 26 times to over 700 petabytes by 2015 (Cisco Visual Networking Index: Usage Study, October 2010). The vSearchCloud platform enables companies, for the first time, to derive business intelligence from video content. The platform is based on a cloud infrastructure that allows companies to build rich-media applications and publish, manage and deliver rich media content on-demand to any device, including computers, smart phones and tablets. The vSearchCloud platform takes digital media from any source, including any video format, webcasting and web conferencing archives. The content is then made fully searchable and accessible at the point of interest, which saves time and significantly increases productivity.
“Altus365 is poised to make its mark on the growing rich media content category by combining advanced content search capabilities with the scalability, cost-effectiveness, and easy activation of a cloud-based offering,” said Ira Weinstein, Senior Analyst and Partner, Wainhouse Research. “The increasing popularity of rich media content, paired with the increased usage of mobile and tablet devices by information workers, has created a strong need for solutions, like vSearchCloud, that help enterprises centralize, categorize, and distribute their media assets.”
— Ability to view video presentations on-demand on any computer, tablet or smart phone increases content accessibility and provides a long tail to valuable corporate content.
— Securely integrates with enterprise applications, such as SharePoint, Salesforce.com, event registration programs and marketing automation tools. vSearchCloud also integrates with a range of social media applications including Twitter, Facebook, LinkedIn, Flickr, blogs and instant messaging, and allows for content sharing, comments and ratings.
— Content can be managed and syndicated throughout the extended enterprise, including internal/employee communications, sales training, partner and customer ecosystem sites, events and conferences, and additional third party applications.
— Robust analytics, data sharing, dashboards and comprehensive usage tracking, allows companies to drive additional revenue through lead generation.
— Web services architecture allows third parties to build special purpose applications on the vSearchCloud platform to provide rich media capabilities. The cloud-based infrastructure enables highly scalable and cost-effective video publishing for large conferences and events.
Leading companies such as Cisco, GM, IBM, NetApp, Oracle, RIM and VMware rely on Altus365 as their rich-media publication platform for delivery to employees, partners, and customers.
“The ability to leverage the way we communicate and deliver training in new, complementary ways is extremely important to TriNet,” said Tim Weyland, National Director, Organization and Talent Development at TriNet. “We have been happy with the results we-ve seen by partnering with Altus365 in the past and are excited to see the extension possibilities that this new hybrid cloud platform could bring to our sales, marketing, and human capital consulting teams.”
Altus365 provides a leading cloud-based, rich-media platform for monetizing enterprise intelligence. By unlocking the power of video and rich-media content, Altus365 delivers critical business intelligence across the enterprise. Specific applications for corporate , , training and learning enables companies to capture, share and search video down to the spoken word or key point of interest. Organizations deploying the Altus365 platform and can deliver critical knowledge on-demand to large, global audiences, including employees, partners and customers. Industry leaders such as Cisco, GM, IBM, NetApp, Oracle, RIM and VMware rely on Altus365 to achieve outstanding ROI through substantial productivity gains and cost savings, while also driving revenue through lead generation and analytics. More information is available at .
Tim Hughan
Altus Corporation
(408) 884-1480
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