PORTLAND, OR — (Marketwire) — 07/19/11 — the global leader in unified mobile, social and web analytics and engagement, announces today that Kristen Magnuson has joined the company-s executive team as chief financial officer (CFO). Magnuson brings thirty-plus years of experience and a proven track record of success in high-growth situations to Webtrends.
As CFO, Magnuson will lead and manage all financial functions for Webtrends offices across the globe. Her experience within the finance and operations fields spans accounting, mergers and acquisitions, business model restructuring, transition management, financial planning, investor relations and information technology.
“Kristen-s experience working with rapid expansion, mergers and acquisitions and public offerings are just a few of the reasons we-ve chosen to hand her the financial reigns,” said Alex Yoder, CEO of Webtrends. “Just last week we announced that Webtrends is experiencing unparalleled financial growth, and with Kristen managing the financial functions of our global corporation, I am confident that our growth will continue to break records.”
Prior to joining Webtrends, Magnuson was both the CFO and executive vice president at the publicly traded company JDA Software Group, Inc. During her tenure, which was over a decade long, the company grew by 400 percent — from $92 million to $385 million in total revenue. Magnuson also held the position of vice president of financial planning and analysis for Michaels Stores, Inc., where she was the key player in completing four public offerings, five acquisitions and several bank financing transactions that raised nearly $1 billion in capital.
Magnuson has also held financial positions at AZ Digital Farm, LLC, Tatum, Mera Bank, and Arthur Young & Company (now Ernst & Young LLP).
Webtrends is the global leader in unified mobile, social and web analytics and engagement. We help marketers create, measure and improve campaigns for more than 3,500 global brands including: The New York Times, Microsoft, BMW, RIM, China Telecom, China Mobile, CCTV, Tencent QQ, Hitachi, The Associated Press, HSBC, Barclays, Vivo Cellular and Petrobras. Our leadership extends beyond the web analytics industry we founded to the measurement, optimization and integration of all digital content and customer intelligence, including web sites, social media, mobile and paid-search advertising.
Webtrends is a registered trademark of Webtrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.
Hope Frank
CMO
Webtrends Inc.
Contact Hope
@hopefrank
Molly Mulloy
VP
Zeno Group
P: 415-248-6335
Contact Molly
@prmolly
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