BOSTON, MA — (Marketwired) — 12/08/14 — More than 570 retailers and manufacturers have increased their revenue and advertising insights by sharing 2nd party data on OwnerIQ–s Co-operative Audience Exchange Platform, or CoEx, which just processed its 1,000th data request. All one thousand requests were permission-based and enabled through OwnerIQ–s first-of-its-kind CoEx Platform. The platform enables brands to share permission-based second-party data securely and seamlessly to execute targeted online advertising campaigns.
The 570 brands are using the CoEx platform to find new buyers, and increase revenues through sharing audiences and gaining consumer insights. OwnerIQ–s audience share requests within CoEx are continuing to increase with a 5x month-over-month growth rate.
One retailer reaping the benefits of CoEx and finding new buyers is Mike Baron, president of Baron–s Major Brands Appliances, who made the one thousandth audience share request. Baron–s Major Brands uses the CoEx platform for geo-targeting to find new shoppers who have visited a top name appliance website. Baron–s is then able to put co-branded ads for its stores in front of those consumers, alerting them to the fact that the stores carry the desired products.
“Before running a Vendor Targeted Marketing Campaign on OwnerIQ–s CoEx platform, we weren–t able to reach our younger consumers,” said Baron–s Major Brands Appliances President Mike Baron. “Just a few weeks into the program, we are already seeing increased traffic and sales within the younger demographic, which can be attributed to our campaign reaching them online. We are very pleased to say our business is now tracking 7% ahead of the industry.”
“The success and growth of our CoEx platform is another proof point that OwnerIQ is at the forefront of next generation of audience sharing,” said OwnerIQ CEO Jay Habegger. “The industry is taking note and seeing the unique insight and value of brands sharing their 2nd party data. This data has greater scale and provides more insights for brand–s digital needs. As the leader in 2nd party data-sharing, we will continue to innovate and deliver superior results to our brand and retailer partners.”
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OwnerIQ is a digital technology company that helps Brands, Retailers and Manufacturers transform data into powerful online advertising opportunities and increased revenue. OwnerIQ is pioneering the concept of Path to Purchase Media. By transforming retailers– and manufacturers– 1st party data into digital advertising opportunities, OwnerIQ generates more revenue for our advertisers and partners. Our Path to Purchase Targeting solution is the most effective approach to scaling advertisers– programmatic buys and is a proven method for driving new online customers. In addition, our Retailer Targeted Marketing and Vendor Targeted Marketing products are the next generation of retailer / manufacturer monetization, digital shopper marketing and co-operative advertising. For more information, visit .
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