NEW YORK, NY — (Marketwired) — 12/04/14 — , the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, has been named a bronze winner in Best in Biz Awards 2014–s “Most Customer Friendly of the Year” category. Best in Biz Awards 2014 is the only independent business awards program judged by members of the press and industry analysts.
Since 2009, Integral Ad Science has continually improved the company–s business model through initiatives that meet and exceed the needs of online advertisers. A recent examination of their client services department led to its transformation into a platform and business development effort. Following the reorganization, Integral initiated a set process to streamline the experience for clients and has maintained a healthy 98 percent retention rate. In addition, the reconfigured department has been able to upsell several brand and agency customers to increase the number of campaigns managed by Integral, up to 160 percent year-over-year through exceptional customer service.
Best in Biz Awards– fourth annual North American program was its most competitive yet. As in previous years, it featured a large and distinguished judging panel that comprises members of the media who reviewed and scored the hundreds of award nominations. More than 550 award nominations were received this year in a variety of company, executive, team and product focused categories. Nominations were fielded from public and private companies of all sizes, from virtually every major industry and region in the U.S. and Canada.
“In the more than 10 years I have been covering consumer issues, I have seen vast improvements in customer service policies put in place by major corporations. It was especially gratifying to see the levels of service achieved by this year–s entries in Best in Biz Awards,” said Mark Huffman, Consumer Affairs. “In the Internet age, it has never been more important to ensure your customers have a positive experience and, should there be a problem, to address it. These companies –get it,– and that–s not only good for them, but good for customers too.”
“We are incredibly proud to have been awarded the bronze for –Most Customer Friendly of the Year– from the Best in Biz Awards 2014,” said Integral Ad Science Vice President of Client Services Karlie Santucci. “This recognition is a testament to the client services team members– dedication to our clients– satisfaction and our organization–s advancement.”
For a full list of gold, silver and bronze winners in Best in Biz Awards 2014, visit: .
Best in Biz Awards recognizes top companies, teams, executives and products for their business success as judged by established members of the press and industry analysts. Best in Biz Awards honors are conferred in two separate programs annually: North America, and International. Entries will begin to be accepted in the Best in Biz Awards 2015 International program in January 2015. Any organization worldwide may participate in the International program in any of the more than 60 company, department or team, executive and product categories. For more information about the entry process and categories in the International program, please visit: .
Integral Ad Science is a technology company focused on ensuring safe, quality media environments for online advertisers. Employing the industry–s only media valuation platform, Integral Ad Science evaluates the media environment and establishes a TRAQ Score (TRue Advertising Quality), a first-of-its-kind, quantifiable measure of media quality that ultimately benefits every media buyer, seller, publisher and trading platform. TRAQ Score supports an advertiser–s ability to plan, execute and target their audience in an environment that reflects their brand image and drives ROI, while simultaneously setting benchmarks for publishers who wish to improve the quality of their content and design to attract premium advertisers. Integral is headquartered in New York with operations in San Francisco, Chicago, London, Berlin, Sydney, Melbourne and Singapore. Learn more at .
Matt Caldecutt
Blast PR on behalf of Integral Ad Science
917-698-0810
You must be logged in to post a comment Login