LOS ALTOS, CA — (Marketwire) — 07/18/11 — (), the premier cloud-based smart phone and tablet app publishing platform, today launched its new iPad app publishing solution and an enhanced mobile Content Management Server (mCMS). The new iPad app publishing platform offers one of the easiest and most versatile cloud-based solutions for creating iPad apps on the fly, and the service caters especially to the needs of traditional and digital media publishers, broadcasters, promoters, and catalog publishers.
The new iPad solution is fully customizable and offers a tailor-made, branded experience for publishers. The unique flexible client architecture, adding new content and updates to apps in real time, helps publishers to create visually stunning and live updated media apps. Optimized templates and themes are offered to help jump-start the design process. Custom design development capability based on HTML5 and CSS is also offered as an advanced option, allowing publishers to create almost any user experience or design imaginable. Media publishers can rapidly transform a print magazine into a visually stunning and custom branded tablet app.
With the new mCMS, publishers can add content through Quickpost or from various sources and in numerous formats, including — Media RSS, iTunes RSS, ATOM, XML, Restful API-s, CSV, In-design, and PDF. The mCMS media engine will crawl, parse, analyze, and aggregate content in real time and deliver it to a wide array of mobile form factors, tailored for optimal viewing and user interaction based on the device characteristics. mCMS also offers the ability to curate the aggregated content, edit, and organize it for various devices.
“The mCMS media engine has mapped over 60 million posts and 100 million images from more than 30,000 publishers who have signed up with GENWI. We are currently serving 1,500 active apps for our publishing partners on iPhone and Android smart phones, and now we are proud to expand to the fast-growing iPad market. GENWI has observed high repeat usage along with the millions of downloads and app views per month,” said Rahul Patel, Co-Founder and CTO.
With the mCMS media engine and GENWI-s flexible client architecture, the flow, navigation, and content organization can be revised instantly and made immediately available to app users. Apps do not have to be resubmitted to the app stores for approval and users don-t have to upgrade their apps for small changes and content updates. This allows companies to create apps on mobile devices that are much more flexible and continuously upgradeable much like a SaaS product in the web space.
“The GENWI-s mCMS combined with the flexible client architecture is a unique offering for the publishing industry to embrace the iPad and expedite the transition from printed publications and static PDF reader apps to interactive, social, and real time-updated apps,” said PJ Gurumohan, Founder & CEO of GENWI.
GENWI also offers several in-built monetization features such as Ad Engine and local business coupon management for media publishers. In-app subscriptions based on iTunes payment system will also be offered.
The mCMS also offers analytics to measure the engagement of the users at various levels. Downloads, app interactions (views and shares), location analytics etc. that can be filtered by device types and time are in-built into mCMS dashboard.
GENWI-s mCMS and iPad app solution will be offered on a usage basis (app interactions). An iPad app, iPhone, Android, and HTML5 () app could be developed and deployed with a limited version of mCMS at $500 per month based on usage. For custom mCMS and advanced features additional fee would be applicable.
GENWI () is the premier cloud-based platform for Smartphone and Tablet app publishing. GENWI currently has 1500 Apps active on its platform and growing rapidly. GENWI-s unique architecture enables rapid creation and deployment of either native or HTML5 () Apps, with virtually no programming while incorporating rich media capabilities and real-time data. The solution has comprehensive real-time analytics that provides insights into Apps usage and engagement, and Apps can also include various revenue generating capabilities for businesses like ads, coupons, in-App subscriptions etc.
Founded in 2010, GENWI is a privately held firm based in Los Altos, CA. For more information, please visit
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