The travel industry research authority Phocuswright Inc. has announced the award winners of The Travel Innovation Summit on the Phocuswright Conference in Los Angeles, California, held from November 11th to 13th. Each year, 32 innovators are selected from 80 applicants to demonstrate ground-breaking applications and solutions that are set to change the travel industry. The winners represent the best of this elite group.
The event is presented and sponsored by Brand USA, the destination marketing organization of the United States. As a part of this role they award a prize for the best Marketing Innovation of 2014. Brand USA selected bd4travel (“Big Data for Travel”) for the Marketing Innovation Award due to the significant potential its technology has to promote the United States as a truly unique leisure travel destination to individual travellers.
Phocuswright commented: “The Germany-based start-up bd4travel provides IT services that enable travel companies to personalize offerings in real time. Through predictive analytics and carefully crafted algorithms, bd4travel allows travel portals to learn not only about their customers, but also about themselves and what differentiates them – in the eyes of the consumer – from the competition.”
Carroll Rheem, Vice President, Research and Analytics for Brand USA said, “As the national tourism marketing organization of the United States of America, we view innovation through a specific lens. The Brand USA Marketing Innovation Award demonstrates our commitment to companies that are driving the future of tourism marketing. This year we were most impressed by the ability of bd4travel to profile anonymous shoppers of digital travel retailers and understand the nuances of what they want. We are excited about the possibilities unlocked by this technology and look forward to exploring how we can build compelling offers that inspire travellers to visit the USA.
Andy Owen-Jones, CEO and Co-Founder of bd4travel is delighted to receive the award on behalf of bd4travel. “It is an honour to receive the Brand USA award for Marketing Innovation. One of the largest Destination Marketing Organisation in the world has recognised the potential for improved customer understanding, insight and targeted action that our platform delivers. We are delighted to have a chance to support them and to be recognised for the wholly new view of customer behaviour that our platform allows.”
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