SAN DIEGO, CA — (Marketwire) — 07/18/11 — Analog Analytics, leading provider of the Bigger Better Deal solution for local publishers and broadcasters today announced it is providing its Bigger Better Deal to daily newspaper, Santa Barbara News-Press.
Analog Analytics- Bigger Better Deal white label deals solution is a highly profitable alternative to traditional advertising. With the Bigger Better Deal, publishers offer their own daily deals powered by Analog Analytics- industry leading software, allowing publishers to generate immediate consumer-based revenue as well as to share deals on Analog Analytics- syndicated deal network. Advertising campaigns are tracked and optimized with powerful analytics and patent-pending software. The daily deal model offers consumers deals from local businesses, while allowing publishers like Santa Barbara News-Press to receive revenue before goods or services are delivered.
“With the Bigger Better Deal our clients earn immediate consumer-generated revenue before merchant-advertisers deliver products and services,” said Ken Kalb, CEO of Analog Analytics. “Not only is this a new source of revenue for Santa Barbara News-Press, it is the first accountable advertising solution for small businesses and advertisers.”
The Analog Analytics daily deal platform drives Santa Barbara News-Press-s Bigger Better Deal with a branded solution customized for its markets. Santa Barbara News-Press uses its existing sales teams to source great deals from local advertisers to complement a vast array of internet marketing services already being provided to small businesses nationwide. Analog Analytics- traffic analytics and optimization technology drives consumer traffic to the publisher-s websites, generating increased conversions and revenue.
“The Santa Barbara News-Press is thrilled to offer Analog Analytics- Bigger Better Deal to our advertisers,” said Fred Mariea, Director of Advertising. “These deals provide enormous value to the consumer, potential new customers to our advertisers and a new revenue channel to our company.”
As Southern California-s oldest daily newspaper, the Santa Barbara News-Press has reported on Santa Barbara County news for more than a century. More than 125,000 readers turn to the News-Press daily for a complete look at the issues that affect the county, state and nation. The newspaper is the leading supplier of news, information and advertising for the Santa Barbara County area. During recent years, the News-Press has been awarded the California Newspaper Publishers Association-s prestigious General Excellence Award five times.
Over the course of the past few years, the News-Press has moved aggressively to better serve the changing needs and desires of its audience. Becoming a multi-media communications company, and broadening its reach beyond the daily paper, it now provides comprehensive community news and information on the radio, through its partnership with KZSB – AM1290, and on the web, with live, breaking news and updates throughout the day on newspress.com. The latest addition to newspress.com, and one that adds to the News-Press-s commitment to being the source for local news on the Central Coast, is News-Press TV streaming local news reports 24 hours a day accessible via computer from anywhere in the world. Ampersand Publishing, the parent company of the Santa Barbara News-Press, also publishes the biweekly Spanish-language paper Santa Barbara Latino, and provides pre-press services and high volume offset printing for publishers throughout California via the commercial printing company, NP Commercial Printing.
As part of its ongoing commitment to the community, the News-Press supports more than 100 non-profit organizations each year. Through donated advertising space and cash donations, the News-Press contributes nearly $300,000 annually to Santa Barbara area non-profits.
Analog Analytics is the largest provider of coupons, deal certificates and Bigger Better Deal solutions for local online publishers, broadcasters, and advertisers. Analog Analytics- massively scalable software platform delivers the interactive coupon and “Deal” solution along with effective traffic management, analytics and optimization. Its technology platform is utilized by more than 850 U.S. publishers and tens of thousands of advertisers worldwide, including Santa Barbara News-Press, Hearst Corporation, thomsonlocal.com, RSVP, Washington Post-Newsweek television, the New York Daily News, Newsday, MediaNews Group, LA News Group, NBC TV, Freedom Interactive, Entercom Communications, Creative Loafing, Advance Internet, Entertainment.com, Wick, Journal Register, McClatchy, Local.com, and many more.
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