PETALUMA, CA and WARE, MA — (Marketwired) — 11/13/14 — MarketLive, the leading Total Commerce platform for high-growth merchants, and Berkshire Blanket, the industry leader in textures and technologies for blanket and throw fabrics, were selected joint winners of the 2014 WebAward for Outstanding Achievement in Retail Web Development. The two companies were awarded the prize for their work in developing Berkshire Blanket–s commerce website.

The 18th annual WebAwards were produced by the Web Marketing Association, and award entries from 96 different industries were reviewed by independent expert judges from around the world.

Emily Pfeiffer, Berkshire Blanket–s Vice President of Brand Development & Digital, said, “We feel fortunate to have a partner in MarketLive who is both hands-on with us in the ways we need, and proactive with its product, to keep us on top of the technology trends that change so fast. A current, stable, flexible platform plus built-in designers and strategists are a combination we–ve not seen elsewhere and we thrive as a result of this relationship.”

“Berkshire Blanket is an amazing success story as they have grown to become supplier of more than 10 million products for top retailers around the world. Accordingly, their commerce website needed to keep pace with their growth and with the increasing sophistication of online ordering and logistics,” said Ken Burke, founder and CEO of MarketLive, Inc. “MarketLive and Berkshire Blanket have a long history together and we are proud to be the trusted technology platform on which Berkshire–s success is built.”

Since the very first fleece blanket in 1993, Berkshire Blanket has been the leader in both new and tried and true textures and technologies for fabrics that are the softest and coziest without compromising quality. The largest importer and designer of blankets and throws in the country, Berkshire Blanket–s claims to fame include the adored Microfleece sheets, and fabric innovations such as Serasoft®, Fluffie and VelvetLoft.

Since 1995, MarketLive, Inc. has been the leading provider of e-commerce technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® Customer Driven Commerce technology and services solution integrates commerce across all channels, enabling merchants to enhance their customers– experience online while dramatically improving acquisition, conversion, and retention rates.

The MarketLive platform is the most retail-targeted, fully featured, customizable Total Commerce solution on the market today. MarketLive powers many successful retail e-commerce sites, including Armani Exchange, Party City, Perricone MD, Sport Chalet, Sundance, Helzberg Diamonds, John Deere, Title Nine, Intermix and others.

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Renee Newby
Rocket Science PR, for MarketLive
Office: +1 415 464 8110 x213
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