PORTO, PORTUGAL — (Marketwired) — 11/11/14 — Public Wi-Fi is emerging as a major force of telecoms disruption and transformation. On December 9th-10th the international Wi-Fi industry will converge on Copenhagen, Denmark for a deep-dive into the opportunities and challenges of Wi-Fi at the first global .
“Today, Wi-Fi carries more than 80% of smartphone traffic in many Western countries and is clearly the most popular means of connectivity. Wi-Fi is a hotbed of tech innovation and new business models. It is both a threat and a new opportunity for the telecoms industry. That–s what we will be focusing on at the Summit,” says Claus Hetting, Chairman and Organizer of the Wi-Fi Innovation Summit.
One of the biggest challenges right now is monetizing Wi-Fi. Advertising, location-based services, location analytics, consumer engagement, freemium carrier services, international roaming, and Wi-Fi offload are all part of a complex fabric of new business models. Meanwhile, more and more carriers are embracing Wi-Fi as a part of their service strategy.
“Cable operators are activating home Wi-Fi routers by the millions for public access. The –homespot– model has already disrupted the mobile market for example in France because it–s a dirt-cheap way of offering huge amounts of capacity. Hotspot 2.0 and EAP-SIM for seamless connectivity is making Wi-Fi as easy to use as cellular. It–s exciting times for everyone in Wi-Fi right now,” says Hetting.
Wi-Fi is on track to deliver gigabit speeds as vendors are taking great strides in improving Wi-Fi technology. Today, all the network and device technology is in place for carriers to include Wi-Fi as a part of their services. And the economics of mass-market Wi-Fi are so compelling that Wi-Fi is destined to become the single most important wireless network technology, Hetting says.
The Wi-Fi Innovation Summit features keynotes from , , , , and . Other speakers include , , and .
The Summit will also feature many promising Wi-Fi start-ups and established industry leaders in Wi-Fi networks, device solutions, and OTT technology. For program and registration see
The Wi-Fi Innovation Summit 2014 takes place at the , Denmark.
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