NASHUA, NH — (Marketwired) — 10/29/14 — Dresner Advisory Services today published the 2014 Embedded Business Intelligence Market Study, part of the Wisdom of Crowds® Series of Research. The report examines user perceptions and intentions surrounding Embedded Business Intelligence (BI), the technological capability to make BI capabilities pervasive by including them as an inherent part of other applications.
The second annual Embedded BI Market Study shows that organizations see a broad span of targets for Embedded BI that cover the full range of traditional back-office transaction systems through to operational and customer-facing Web applications. The report revealed that the specific applications targeted for Embedded BI vary by industry, with manufacturing favoring transactional and planning systems; retail and wholesale interested in Embedded BI support for Web portals and workforce management; and technology organizations focusing on marketing and call center applications.
“As an agile and independent research firm, we can quickly spot trends at the outset and track user perception and deployment as they gain a foothold within BI environments,” said Howard Dresner, founder and chief research officer at Dresner Advisory Services. “In our second annual look at Embedded BI we have observed a gain in its strategic importance, with sixty-four percent of user organizations indicating Embedded BI is either –critical– or –very important– versus forty-nine percent in 2013.”
Wisdom of Crowds® research is based on data collected on usage and deployment trends, products, and vendors. BI users in all roles and throughout all industries contributed to provide a complete view of realities, plans, and perceptions of the BI market. To purchase a copy of the Business Intelligence Emerging Technologies Market Study, visit .
was formed by Howard Dresner, an independent analyst, author, lecturer, and business adviser. Dresner Advisory Services, LLC focuses on creating and sharing thought leadership for Business Intelligence (BI) and related areas.
Danielle Guinebertiere
Dresner Advisory Services
978 254 5587
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