NEW YORK, NY — (Marketwired) — 10/14/14 — , the leading platform for humanizing advertising by connecting brands with people during emotional moments, today announced an internal promotion and the addition of a new executive to its global business development team. is promoted to senior vice president of business development and joins MediaBrix as vice president of business development.
In his new role, Art Santos will lead MediaBrix–s business development team as the company expands to new games, as well as apps in categories outside of gaming on a global scale. Santos has more than 18 years of global enterprise sales, business development and strategy experience and a proven ability to penetrate emerging markets. He has held senior-level sales and business development roles at gaming companies such as GameSpy, DemonWare and Kontagent, where he created and managed relationships with major game studios, publishers and media companies.
Lo Noroña brings to MediaBrix deep experience in mobile business development, product marketing and revenue operations. He will report to Santos and focus on expanding MediaBrix–s developer and publisher relationships for games and apps. Before joining MediaBrix, Lo developed brand advertising skills and experience through several roles, including media planning at Freestyle Interactive in 2003, mobile advertising from Ad Infuse in 2006 and cross-platform, native ad delivery at appssavvy in 2008 where he joined as an early member. In 2013, Lo was promoted to vice president of business development at appsavvy and developed partnerships with an array of leading Web, social and mobile publishers, including , and , among others. He is a graduate of the University of San Francisco.
“Lo is a welcome addition to the business development team,” said Santos. “He has worked with a variety of developers and has experience with brand revenue. That is a highly specialized and rare skill set, and I–m confident he will enable us to increase our publisher and developer footprint and help increase our year-over-year growth.”
“Art and Lo are a remarkable group of business development executives and have experience working with some of the best developers and publishers in the business,” said Ari Brandt, CEO and co-founder, MediaBrix. “They bring a wide range of talent and mark a key milestone in the building of our global business development team. We are ready to continue capitalizing on the success of MediaBrix, further deepening our relationships with our publisher and developer constituents.”
MediaBrix () powers the leading platform for humanizing advertising by connecting brands with people during emotional moments. We deliver emotionally targeted messages during Breakthrough Moments (BTMs) within games and apps. Our ads reward, rescue and encourage players and provide an additive (not disruptive) user experience. As a result, people appreciate the brand–s participation and develop an emotional connection with the brand. Our campaigns routinely see average engagement rates that are more than 500% higher than other digital ad formats. Hundreds of top brands, including Coca-Cola, MTV and T-Mobile, and many of the world–s largest game developers leverage the MediaBrix platform to provide over 500 million user-friendly BTMs to more than 200 million global game players each month.
Aaron Wessels
Point-Bl_nk Communications
415-378-8090
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