NEW YORK, NY — (Marketwired) — 10/09/14 — , which uses shared data to help marketers enhance brand engagement, attract new customers and deepen loyalty, will partner with eTail–s parent company, Worldwide Business Research, to offer a free webinar about programmatic media buying on Oct. 15.
The free, 60-minute webinar, will be presented by Adroit Digital–s Senior Director of Product Commercialization Avi Spivack from 1 to 2 p.m. ET. During that time, Spivack will share common programmatic misconceptions and discuss best practices for keeping pace with cross-device shoppers.
“While the advertising industry is abuzz with the promise of programmatic, many brand marketers are still confused about what it actually is or why it is so important,” said Spivack. “This webinar will provide a basic overview about what programmatic is and how it enables advertisers to leverage actionable data and shopper insights to effectively identify and target today–s digital consumers.”
Webinar participants will learn:
What programmatic is and is not
How retailers are growing their buyer base with programmatic
How retailers are using programmatic to drive better conversions
Actionable steps to start leveraging the power of programmatic
For information about Adroit Digital, visit . To register for the webinar, click .
Adroit Digital unlocks the power of shared data to transform digital advertising programs. Using their collective, commerce-centric data set, powerful analytics and media-buying savvy, Adroit works with modern marketers to curate and execute highly targeted campaigns that enhance brand engagement, attract new customers and deepen loyalty.
Contact:
MARCI STONE
Account Manager
Matter Communications
O – 978.518.4519
C – 603.205.6344
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