BEAVERTON, OR — (Marketwired) — 10/03/14 — (NASDAQ: DMRC) today announced that it has joined the GS1 US Solution Partner Program. Working with Digimarc to implement the , retailers can be confident that Digimarc-enabled packaging delivers accurate product information using the Global Trade Identifier Number® (GTIN®) to uniquely identify products in the supply chain. Introduced earlier this year, Digimarc Barcode brings new benefits to retailers, including a dramatic reduction of in-store checkout time and the ability to engage shoppers through their mobile devices — at home, on the go and in the store.
Based on Digimarc–s patented digital watermarking technology, Digimarc Barcode is an imperceptible pattern that is repeatedly encoded into the images and graphics of printed consumer packaged goods. This unique approach makes the entire package scannable — not just the traditional UPC symbol. The Digimarc Barcode enables much faster scanning by point-of-sale devices, while making it easier for consumers with smartphones to reliably identify products, giving retailers and brands opportunities to enhance convenience and engagement for mobile-enabled shoppers.
“Becoming part of the GS1 US Solution Partner Program marks an important milestone in the market adoption of the Digimarc Barcode,” said Ed Knudson, executive vice president, sales and marketing at Digimarc. “GS1 has a global footprint with billions of transactions taking place each day through its trusted GS1 System of Standards, and we–re very excited to join the GS1 ecosystem.”
The GS1 US Solution Partner Program facilitates the implementation of GS1 Standards by connecting users with proven solution providers that can deliver services and solutions that enable quick, efficient, and accurate standards implementation. GS1 is an information standards organization that administers the UPC barcode and brings industry communities together to improve supply-chain business processes through the adoption and implementation of GS1 Standards, the most widely used information standards in the world.
Digimarc Corporation (NASDAQ: DMRC), based in Beaverton, Oregon, is a leading innovator and provider of consumer engagement, media management, and security solutions that create digital identities for all forms of media and many everyday objects. Digimarc–s digital IDs are imperceptible to humans and enable computers, networks and devices like mobile phones to better “see, hear and understand” brand impressions and other objects of interest. Digimarc has built an extensive intellectual property portfolio with patents in digital watermarking, content identification and management, media and object discovery to enable ubiquitous computing and related technologies. Digimarc develops solutions, licenses its intellectual property, and provides development services to business partners across a range of industries. For more information and the latest news, please visit and follow us on .
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