LOS ANGELES, CA — (Marketwired) — 10/01/14 — The Trade Desk, Inc., a global demand-side platform in real-time bidding, was recently named as one of the . Crain–s New York Business, the Human Resource Association of New York, the Society of Human Resource Management and Best Companies Group created this seventh annual program.
“New York is the heart of the ad tech industry, and we have the best team in ad tech,” says Jeff Green, founder and CEO of The Trade Desk. “It means the world to us to be named among Crain–s –Best Places to Work in New York City–. I want to take this moment to highlight the great work of our New York team, and to recognize the incredible effort they–ve put forth in spurring our growth over the past year especially.”
This survey and awards program was designed to identify, recognize and honor the best employers in New York City, benefiting the city–s economy, workforce and businesses. This year–s list is comprised of 100 companies, up from 75 in 2013.
“The most valuable asset of any company is its people, even in a platform company such as ours. We would have nothing without our team–s knowledge and entrepreneurial spirit,” said Barry Marshall, vice president of People and Culture at The Trade Desk. “We believe it–s critical to our success to challenge and reward our employees.”
Crain–s New York Business will report, publish and promote the numerical rankings online at crainsnewyork.com on Friday, December 5th and in Crain–s New York Business– print edition on Monday, December 8th. The data was supplied by contracted independent research firm Best Companies Group, which is responsible for the entire registration and survey process, analysis of the data and final rankings.
Organizations making the list will be honored at an event on December 5th.
Companies from across the city entered the two-part survey process to determine the Best Places to Work in New York City. The first part (25 percent of the ranking) consisted of evaluating each nominated company–s workplace policies, practices, philosophy, systems and demographics. The second part (75 percent of the ranking) involved an employee survey to measure the employee experience. The combined scores determined the top companies and the final ranking.
For more than 25 years, Crain–s New York Business has been the award-winning news source for New York–s business leaders, telling the story of the New York economy, while serving as a voice and advocate for the city–s business community. Reporting through the prism of business, Crain–s helps its readers stay on top of the inner workings of New York–s economic and political ecosystem, uncover new business opportunities and connect with the broader New York business community.
Best Companies Group (BCG) is dedicated to establishing “Best Places to Work,” “Best Companies” and “Best Employers” programs to identify and recognize workplaces that nurture a superior level of employee satisfaction and engagement. BCG researches the dynamics and characteristics of employers in numerous geographic regions and industries, both nationally and internationally, and then produces annual “Best” lists of the organizations that are leading the way in defining the employee experience of the 21st century.
The Trade Desk powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators and their advertisers best-in-class technology to manage display, social and video advertising campaigns. The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion. By maintaining a pure buy-side focus, The Trade Desk delivers on branding and performance for clients worldwide.
Headquartered in Ventura, Calif., The Trade Desk has offices across the United States, Europe and Asia.
Hollis Guerra
PR Director
Blast PR for The Trade Desk
805-403-0705
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